Calzone

Internships Are Important to Success after College

2012-02-06T14:23:00.000-08:00

The number one question college seniors are asked when graduating is “What career do you want to obtain with your degree?” As many students are asked that question after graduating, I asked myself that at the end of my sophomore year.

Majoring in Fashion Merchandising with a minor in Business, I realized the fashion world is so broad with many career options to choose from such as Visual Merchandiser, Retail Manager and Assortment Buyer. I knew I did not want to sit behind a desk and crunch numbers all day or work a constant nine to five. I wanted to be in the middle of everything fashion related and communicating with clients daily. Being in Alpha Kappa Alpha Sorority, I was appointed Social Chair. The position included planning social events, communicating to other sororities and fraternities, pricing venues, public speaking, and setting event budgets. Doing these tasks, I realized that Social Chair and Fashion Public Relations went hand-in-hand. Fashion is constantly evolving and demanding just as AKA.

I wanted to understand how to prepare for post-graduation career success in Fashion PR. Reading blogs and talking to many professionals, I found that an internship would be a great start in gaining experience. Internships allow students to obtain experience, understand the roles of the position, and possibly secure a position in the company after interning. Since Lafayette Fashion PR agencies are scarce, I applied to PR/Advertising companies that varied in clients other than fashion. Through Career Services, I interviewed at Calzone and Associates and started immediately.

A typical day in the office is not a typical day. While Calzone and Associates manages over thirty clients, no client is the same. My main responsibilities as an intern include updating spreadsheets, attending meetings, update social medias, writing newsletters and additional tasks that come up during the day.

Interning also comes with challenges that force you to learn about yourself and the industry. The challenges I have come across are being a better writer and understanding that confidence is the key. Writing is such a strong suit in PR. You have to speak well for people to take you seriously, especially if you are the person that is speaking for them. Also, it’s not what you say but more how you say it. Confidence also plays an important role in PR. If a client comes in and sees how motivated, strong and confident you are, they are assured and trust that you will do the best work possible.

I recommend that all college students do at least three internships during their college career. All companies ask for resumes and the more experience you have at a young age, the greater chance you have at gaining your career faster. This shows the employer that you are ready to work. Gaining first-hand insight in an industry is the best way to find if it is for you.

- Ashley Livingston

Identity Transformation (part 1)

2012-01-30T07:34:00.000-08:00

Having a strong, consistent and valid identity is essential to a successful life and business. There are instances when it is necessary to update or even change your identity or appearance to stay relevant and up to date. People do it all the time, and companies can too. Walmart, Apple, IBM, Nike, Pepsi have all had a face lift or branding overhaul. The look and feel of the imagery is not keeping up with how the company is or should be viewed by its customers, so it has to change.

That’s where we come in.

Case in point: The Stables at Le Bocage, which has beautiful facilities, competitive horses, and effective horse training. But the logo was out of date and difficult to reproduce in all sorts of print media applications. Talking with the client, we were able to determine they needed a simpler, more modern logo, that still had the old family feel and sophistication The Stables at Le Bocage deserved. Keeping the traditional references of the original look, while updating the style and design allows the customer to transition from the old to the new without any disorientation. The new logo can be easily reproduced in every medium; its components are recognizable and interesting, and of course it radiates the essence of the stables.

Along with the logo, everything else has to be redesigned. Just a new logo isn’t enough. The web site is a major component as well as all advertisements. All elements have to keep the same look and feel to maintain the consistency that Le Bocage customers can relate to. We will be posting updates on the progression from the old look to the new as we go so that you can see the change.

Here is a look at the before and after shows the evolution from the old logo to the new logo.

Stay tuned for more comparisons on the advertisements and the website!

Is Print Dying

2012-01-26T11:06:00.000-08:00

No!!!!!
Well I would hope not.
Many argue that print is dying, albeit slowly.

Print has been around for centuries, but finally the digital media is really starting to encroach upon print’s markets, with e-book and e-readers, online magazines, digital mailing lists and banner ads. In the digital age when new technologies are constantly being born, is print really being phased out?

Certain markets are still doing well in print. Most Americans read printed magazines and have a subscription to at least one. Even Google still sets aside a portion of their marketing budget for print pieces. Does Direct Mail Work? Ask Google

Personally, I feel a certain nostalgia for the tactile experience of reading a book or magazine, turning the pages and smelling that dusty papery aroma. The romantic in me loves the charm of a hand written note or a clever business card. I am more likely to remember someone who hands you a sturdy, textured mini-card that I can keep in my wallet, than a white e-mail I got on my smart phone. When I get my copy of Print or How (the graphic design magazines I have a subscription to), I get to unwrap it from its cellophane prison like a present and slowly turn through the pages to gobble up the colors and texture of the glossy paper (or matte paper, depending on the issue). I’m not in the minority. The Steve Laube Agency and Stephanie talk about the consumption of physical reading materials today.

The type of paper used can send a message or tell a story all its own, independent of what is printed on it. Computers can’t do that - it’s all the same media. A thicker cotton paper can convey class and quality, clean white can tell of professionalism and efficiency, while layers or cutouts can lend intrigue to a printed piece. Those qualities work with everything from stationery to direct mailings but digital mediums miss out on that third dimension.

People trust print more now than online materials. There is a paper trail that had to go through more than one person’s hands. There may be a digital trail, but it takes some time and expertise to find out if an online source is as reliable.

It is also easier to receive loads of junk e-mails or spam through the internet. Junk mail takes up a little space in your mail box and then trash can. On the other hand, opening a spam e-mail could trash your whole computer or steal your identity.

Used wisely, print can not only aid and enhance digital media, but thrive on its own. Physical mailings or business cards left lying around can be stumbled upon more readily than and e-mail burred in an inbox. Smart paper choices, ad placement in relevant magazines and eye catching design can be a powerful ally when paired with the tangible memory of holding something in your hand. It can be incredible effective paired with the digital media as well as Mindy Trammell says on the I am Jam blog.

So is print dying? I couldn’t say for sure if it will. I hope it won’t, and for now at least it is still here and relevant.

Moneyball

2012-01-26T09:50:00.000-08:00

I saw this movie when it first came out. The next day the Boston Red Sox had their meltdown. What a coincidence.

As a kid, my dad used to pack all of us up to go see the Red Sox when we lived in Massachusetts. I’ve been to the old Yankee stadium for the World Series, Camden Yards and more as well. Can you tell I am passionate about baseball? I love baseball.

My take away from the film and the Red Sox loss was that your thinking can truly shape your behavior. If you think you are going to win, you will win. If you think you can’t, you won’t. It also demonstrated the power of “team” thinking.

Sports is such a visually controlled effort. All things being equal, the “drive” makes it to the finish line. I think that’s what we saw in the LSU, Saints and other playoff games recently. I was blessed to be one of the few women who actually worked within the NFL, specifically the Saints. What an education that was.

I also agree that if you don’t line things up objectively with your talent/athletes, a loss is on its way – soon. It is much better to see things as they are, not for what you want them to be.
-Julie Calzone

The Academic Side of Gaming

2012-01-25T14:16:00.000-08:00

Dr. Christopher Erhardt, head of the United States campuses of the Academy of Interactive Entertainment, sits in a hallway at the LITE Center.

By Kris Wartelle - See the original article here.

When the Academy of Interactive Entertainment opens its doors in February, students enrolled there will be learning the latest in game design, 2D and 3D animation, programming, and visual effects. The nonprofit, private digital media college will be housed in the LITE Center and will hold classes in three different areas: Game Programming, Game Art and Design, and 3D Animation and FX for Film.

"We will offer certificates and advanced diplomas in these areas as well as training that our students can use in the petroleum industry, medical imaging and other fields," said professor Christopher Erhardt, head of AIE's U.S. campuses. "Our class size will be limited, 15 to 20 students per class. We call this work force education. Last year, we had 100 percent placement of our students from our Australian schools."

Erhardt says the idea is to grow or create a talent base needed in the game development and animation industries. He says already the school has partnered with EA games in Baton Rouge, Game Loft in New Orleans and the Louisiana Digital Gaming Initiative. The school has also partnered with LEDA's Opportunity Machine in order to give students who would like to publish games or products they have developed the chance to make those products successful.

"This is an opportunity for us to mentor the game development industry and even create small studios right here in Acadiana," Erhardt said.

Bob Miller is the Executive Director of LEDA's Opportunity Machine. He says when AIE was brought to LEDA's attention, it fit right in with the goals of the OM.

"We are technology accelerators here," said Miller. "One of our main goals is to help expand and develop the technology ecosystem here in Lafayette. AIE definitely plays a part in that."

Miller says AIE's LITE Center campus is not a permanent spot for the school. After it is established, it will set up campus in a more traditional location. But, he says the new classes will certainly provide the building blocks for students who want to go into the game development or animation fields and for Lafayette's goal of becoming a technology hub.

"You have to take steps to get yourself there," said Miller. "We don't know what demand is going to be, but in order to be competitive, we need some resources."

While many have long touted Lafayette's potential as a hub for technology and related industry, so far it hasn't materialized to the point some would like. Erhardt admits the software, computer and game development industry is extremely small here, but he hopes to change all that in the future.

"Our goal is to grow substantially over the next two years," said Erhardt. "We hope to demonstrate the economic benefit of game development here in Lafayette. If you compare it to San Francisco and other well-known game areas, the cost of doing business is much higher. We want to show developers that they can come by the same higher quality at a lower cost."

Students interested in the school can still apply, and there are still spaces available for the February opening. Tuition for the school isn't cheap, however, at $7,500 a semester. Still, Erhardt says, there are options for students including scholarships, financing and other avenues.

For more information visit www.theaie.us or call (225) 288-5221.

The Academy of Interactive Entertainment in Lafayette Hosts Global Game Jam

2012-01-12T09:56:00.000-08:00

For Immediate Release

Media Contact:

Julie Calzone

337.235.2924 ext 18

JCalzone@Calzone.com

AIE Contact:

Madeleine Erhardt

337.476.1565

MadeleineE@aie.edu.au

The Academy of Interactive Entertainment in Lafayette Hosts Global Game Jam

Local Hobbyists and Developers Create Games in Forty-eight Hours

(Lafayette, La.) – The Academy of Interactive Entertainment (AIE) will host the fourth annual Global Game Jam Friday, January 27 – Sunday, January 29 at the Louisiana Immersive Technologies Enterprise (LITE) Center in Lafayette, La.

The Global Game Jam (GGJ), an International Game Developers Association (IGDA) event, allows interested developers across the globe to form groups and create complete, playable games over the course of one weekend. GGJ brings together students, hobbyists and professionals to create a game that fits the year’s theme. The theme in 2011 was “Extinction.”

Global Game Jam Lafayette location:

AIE Lafayette Campus, LITE Center

527 Cajundome Boulevard

Lafayette, LA 70506

Global Game Jam event time:

5 p.m., Friday, January 27 –

5 p.m., Sunday, January 29

Jeff Pellegrin, Executive Director of the Louisiana Digital Gaming Initiative (LDGI) will be present to assist with the program. “Global Game Jam is a fantastic opportunity for young and veteran digital developers to meet, socialize and be creative,” says Pellegrin. “These teams who will work, program and develop can possibly develop the next Angry Birds or become the next game studio in Louisiana. It’s great for AIE and Lafayette’s regional partners to host this Louisiana Global Game Jam site. AIE can help and assist these attendees to learn new skills and tricks of the trade to master their crafts. LDGI is happy to assist in AIE’s continued development of the Lafayette campus and programs like this event to create a stronger digital media community in Louisiana.”

To sign up for the event, interested designers, developers and programmers must complete two steps:

AIE’s Jam site at the LITE Center can accommodate 20 attendees at a time, so while the site will be open all forty-eight hours, participants are required to pre-register and sign up for specific time slots or the full duration.

About AIE

Founded in 1996, AIE is a two-year non-profit training college that offers courses in game art, design, and programming as well as film and 3D design and visual effects. While many graduates are advancing into the gaming industry workforce, many are seeking careers in other fields, such as medical simulations, educational tools, and petroleum industry solutions.

For more information about the Academy of Interactive Entertainment, visit the website at www.theAIE.us. For information about the Lafayette campus, call 337.476.1565.

###

True admirers love you whether you win or lose.

2012-01-10T09:58:00.000-08:00

Yes. Geaux Tigers! I, for one, am never going to criticize Coach Miles for hanging onto his quarterback until the bitter end - even when the outcome was not a win.

How many times have all of us hung on to an employee, vendor, client, customer, friend or whatever relationship when it was not going in a good direction?

Defeat is not failure. It is a lesson learned. Period!

It was so apparent from the beginning that the winning thinking wasn't there. A belief is only a thought. When we think about what we want, we get more of what we want. When we think of what we don't want, we get more of what we don't want.

Simple. Easy. Hard lesson. For sure.

Our ULL Ragin Cajuns won their first bowl game because they were taught to win. Yes, they were fast and aggressive, but it was their winning attitude that gave them the championship.

It is so hard sometimes to maintain positivity when your worst fears are becoming a reality. But I have learned that it doesn't matter how you react in that moment that matters, it is how you behave after that moment that matters.

We all matter. We are all enough.

The LSU Tigers matter as a team and as individuals. They were enough this season. They are enough.

We believe in Louisiana.

2012-01-07T07:11:00.000-08:00

Safety Experts.

2012-01-06T08:15:00.000-08:00

Safe Travels

Trailer safety an important consideration in hauling horses

by Natalie Voss/Business Lexington

Lexington, KY - As breeding and foaling season resumes in central Kentucky, the roadways will soon be dotted with equine motorcoaches and private trailers.

Safety features are a prime consideration for horse owners and commercial haulers alike to ensure breeding, racing and show horses reach their destinations across the state.

Equine Motorcoach LLC expanded safety features to a luxury level when producing their 2012 model, which recently débuted at the Recreation Industry Vehicle Association trade show in Louisville.

One of the more high-tech features of the Equine Motorcoach is a GPS tracking system for the vehicle, allowing location pinpointing for owners who may not be traveling with their horses, as well as a collision-alert system. It also includes a navigation system that allows drivers to avoid low bridges and difficult routes and to locate equine vets and layover accommodations for long trips.

"Whether (or not) you're in our all-in-one equine motorcoach, those are things you can integrate into vehicles," said Julie Calzone, spokesperson for Equine Motorcoach LLC.

The trailer component of the coach has a forced air system and finely tuned ventilation to prevent respiratory illness that is common during long trailer rides. It also has a surveillance camera system, which includes a red-light system for use at night, to allow the driver to watch for signs of illness or other problems with his charges.

The trailer section is also set up for horses to face the rear of the vehicle, the opposite of the typical set-up in slant-load vehicles, where horses are standing diagonally across the width of the trailer. Calzone said studies have shown that transport stress is reduced for horses facing a static landscape.

Transporting horses poses many other unique challenges, she said.

"The difference between transporting horses and regular cargo is that horses are actually moving cargo. They can move, and you want to be sure that your vehicle's stable enough … If you have a 1,300- to 1,400-pound horse that decides to move in the back of the trailer, you want to be sure that you and the rig are not being moved by the horse," said Calzone.

One of the key components to ensuring that stability is having a professional install the hitch and maintaining it to prevent rusting, she said.

Pricing at $499,000, the Equine Motorcoach is the high end of horse-transport vehicles available for private purchase.

"This is how people want to haul their horses," said Calzone.

But Trent Buchanan, co-owner of Wise Choice Tack and Trailer in Lexington, is quick to point out that more basic safety considerations are just as important for customers with a significantly smaller budget.

"Trailering's not really a complex thing, as long as you follow a few certain steps," said Buchanan. "Most of the time, people have problems because they get in a hurry or they didn't check something."

Buchanan stresses the importance of matching the right trailer to the vehicle used to haul it and getting state inspections done as mandated, not just to meet legal requirements but also to ensure brakes, wheels, tire pressure, axles and more are in appropriate condition. He also said that when considering a used trailer, checking the floor is an important consideration.

Trailer safety can also be a training issue for the horse.

"If you have a hard loader, I recommend getting with your trainer and going through the steps to introduce your horses to the trailer, to prevent forming problems as you go," said Buchanan.

Both Calzone and Buchanan agree that having a plan for what to do in an emergency, as well as having a series of checks of locks and bolts before departing, are great safety measures.

"It's just like anything else in life: have a plan," reiterated Calzone.

2012-01-06T05:50:00.001-08:00

“A test of a people is how it behaves toward the old. It is easy to love children. Even tyrants and dictators make a point of being fond of children. But the affection and care for the old, the incurable, the helpless are the true gold mines of a culture.”

Abraham J. Heschel

Change.

2012-01-05T03:57:00.001-08:00

Change is the only absolute in the world! Tomorrow will bring new beginnings and unexpected endings. You can hold on to the past and get left in the dust or you can jump on the ride of life and live a new adventure with perseverance and an open mind.

From the CEO of a leading healthcare company whose moral compass points true north.

2012-01-04T06:58:00.001-08:00

This morning’s message reminds us all that a keen attention to detail is essential to the achievement of sustainable excellence. This is especially true for healthcare providers today. It goes without saying that we must always deliver the highest quality care packaged with exceptional customer service in every community we serve, but that alone is not enough to guarantee success in today’s challenging healthcare environment. As a result of shrinking margins and increased regulatory scrutiny, we are seeing more and more small regional and stand alone providers struggle to keep their heads above water. Without question, we are at the precipice of a significant period of consolidation in our industry. Organizations who have a strong work ethic, a healthy balance sheet, and the best people, systems, and processes will benefit most in the years ahead.

Thank you for your discipline, focus, and attention to detail. Keep up the great work team! Excellence is never an accident!

Speaking Horse.

2012-01-01T22:17:00.000-08:00

Julie Calzone combines her equestrian hobbies with years of experience in the advertising industry. By Erin Z. Bass - ABiz - Executive Spotlight

Since the 1980s, Julie Calzone has been running her advertising, marketing and public relations firm Calzone & Associates, located in a historic house in downtown Lafayette. She originally started her career as a rock ’n’ roll promoter, but Calzone’s real passion is horses. She’s been riding and competing since she was a child. Calzone’s passion and business have crossed paths over the years, and her firm has several equine-related clients. It was a visit to the Royal Windsor Horse Show in England, however, that inspired her to enter the horse transport business in 2006. Calzone was impressed by the motorized vehicles used to transport the animals in Europe and decided to team up with Indiana RV dealers Tom and Carolyn Stinnett to bring the concept to the U.S. After five years of hard work and a few models, their 2012 Equine Motorcoach debuted at the National RV Trade Show at the end of November. Calzone says the product, which is the first to combine a recreational vehicle and a horse trailer in one unit, is only the first in a long line of products to service the horse industry.

Since you just returned from the National RV Trade Show, tell us how you came to be there showing off your new Equine Motorcoach.
As you progress in your career, you get a little more definition of who you are and what you want to do. Time has brought me experience in a couple of industries that happen to be equestrian and the RV industry. Through that sport and through the horses is how I sort of created a social life and a life outside of what I do for a living. Case in point: I’m working as an ad agency and the national media person for Camping World and had a meeting in D.C. I meet Tom Stinnett, who is one of the largest independent RV dealers in the U.S. He co-chairs the “Go RVing” campaign. A few months later, I go on assignment to his dealership, and the first thing that Tom says is, ‘So, how are your horses?’ A few months later, his wife, Carolyn, and I end up on the grounds of Windsor Castle at the Royal Windsor Horse Show. We’re walking around and I see these all-in-one motorized vehicles that they transport horses in. All I could think of is how am I going to get one of these to the U.S.

How long ago was that and when did the very first model debut?
We started the company in 2006, and we started building our first demo in 2007. We debuted the product in 2007 at the National Horse Show, but we used a European version. We sold a few of them, and it was posted about $750,000-$800,000, so the market’s pretty limited at that price point. The economy got a little rough for everybody, so we kind of retrenched and went back to the drawing board, realizing the price point really is just under half a million for one of these.

Todd Zimmerman designed your interior. What does horse style look like?
They’re standard materials that the manufacturer had, but Todd and his staff are so great at small spaces, and they picked the fabrics, the leathers, the flooring and they did the cabinets with a high-gloss varnish. I can’t tell you how many manufacturers came in and said, ‘How’d you get the cabinets like that?’ They’re actually creating some fantasy packages for the interior design. The only other company that does anything really creative is Airstream.

Have you spent the night in it yet?
I stayed in it during the day. When I’m there, I’m showing it, so we have to keep it pretty clean, but it would be like nothing to stay in it. It would be as simple as staying in my house.

What was the response to the vehicle at the show?
I don’t think any of us were prepared for the response that we got from the industry itself. From the time we opened the exhibit, even pre-show, it was nonstop. All the major manufacturers came to see our vehicle and could not believe we had achieved the quality at the price point that we had. We have a lot of high-tech stuff in it. We worked with RV-ID, so we have a GPS tracking device in it. We worked with Rand McNally, and we have their RV special navigation unit in it. We have the solar panels, so we have a lot of high-tech stuff that’s in the coach, and we already have two or three other products down the line. We’ve pre-qualified a few dealers that we’re pretty sure we’re going to give them territorial geography. This vehicle just addresses the whole of what the horse industry’s looking for. Our next product out is going to be a smaller truck, where we’re going to do a two-horse and a smaller living accommodation, a smaller truck for people. So, we’re starting to build out a lot of our horse products, and it was our intention to build a line.

Where are your own horses located?
Right now, four of them are in Carencro at Woodland Hills Equestrian Center, and then I have another young horse that just went to Le Bocage Stables in Lake Charles. They have a Grand Prix rider who has ridden World Cup horses who rode one of my young horses that I bred and raised. He really believes she’s a World Cup horse, so hopefully one day I’ll be sponsoring some Olympic trial that I’ll be giving the championship award to my own horse.

What’s her name?
Her name is Betty P. I named her after a friend of mine, Betty P. Ramsay, who died the year before she was born. All the Dutch babies the year my horse was born all had to begin with the letter B.

What other horse-related businesses have you worked with?
I have my own Calzone Sport Horse. Louisiana Thoroughbred Breeders Association is one of my clients. That is the most successful breeding program probably in the world, and it’s why Kentucky is suffering and we’re not. I have another business that is just going into market and has been in development for two and a half years. It’s called Equine Alert. We’re doing video monitoring, security monitoring, fire monitoring and safety training systems. I’ve partnered with Acadian Monitoring Safety Management Systems. Like I said, I’m an entrepreneur.

Do you ever sleep?
Oh God, yeah. I sleep well. When an airplane takes off, most often I’m asleep.

How often do you ride?
Every day that I’m home, I try to ride. And my youngest horse, he was born in a C year, his name’s Calzone. I named a horse after myself. I’m not sure who’s who on that one.

The Best Part of Waking Up is My Shiny, New Twitter Feed

2011-11-04T13:15:00.001-07:00

We at Calzone think it's important to read. We read news, industry blogs and publications, non-fiction, fiction, and silly books and just about anything we can get our hands on. Staying current within the marketing, advertising, and public relations industry is essential, but to really stay in front of the crowd, it's important for our industry professionals to come up for air to see what else is going on in the world.

More often than not, I'll be browsing Mashable.com and find an article that describes something I'm currently trying to implement with a client. Or I'll read Austin's PR Soup and come across something I was thinking about while drifting into sleep the night before.

My favorite way to consume news (preferably in the mornings when I'm still under the covers): Twitter. Boom, boom, BAM! Just follow the firms, people, publications and websites you think put out legitimate content, and it's right there waiting for you! Life is so much easier with a smartphone.

Here are a few sites I keep up with:
The Independent, a local paper I can't seem to get enough of.
PR News Online, a site that covers a wide array of topics I'm interested in.
Advertising Age, which offers really great quality material.
The Daily What, to keep up on the latest memes, viral content, and other assorted stories.
Off Track Planet, a really fun, unconventional travel magazine that often pushes the envelope.
National Public Radio; do I really have to justify this one? Unparalleled quality and entertainment. An all-around trusted and respected source.
Last but not least, when I'm in the mood to listen, I tune my radio to 88.7 FM KRVS, Lafayette's local public radio station. (You can even listen online!)

All I know: I'd feel pretty lost without the knowledge I gain each day by reading and learning.

Calzone welcomes new clients to the firm.

2011-10-28T07:48:00.000-07:00

We welcomed Triad Response Group and Rand McNally to our client roster this week.

Both are a good fit for Calzone with its expertise in emergency services and travel sectors.

Academy of Interactive Entertainment Brings New Workforce Opportunity to Petroleum Industry

2011-10-18T13:54:00.001-07:00

Graduates of the Academy of Interactive Entertainment Offer Valued Skills for Model and Analysis

(Lafayette, La.) - The Academy of Interactive Entertainment's (AIE) new campus in Lafayette, Louisiana brings a new opportunity of advancement to the Gulf Coast petroleum industry. Graduates of AIE are skilled in visualizing geo-spatial data, spatial representations of real-world objects and generating business intelligence from data visualization, making them vital in an advanced approach to quickly understanding business implications and opportunities through in-house software development and analysis.

According to Dr. Chris Erhardt, Head of Schools in the United States for AIE, their graduates can accomplish a multitude of tasks useful to the petroleum industry. They can work with analysts to assess the impact of projects, examine numerous implementation options and estimate resource requirements, quickly identify cost reduction and business process improvement opportunities, develop in-house quick-decision dashboards to forecast and project business implications or opportunities and create simulations to show economic trends in oil and gas and what can effect oil prices. AIE graduates can also develop in-house 3D data modeling and visualization as a tool for improving communication and simulating complex geological and petrophysical structures and processes.

Data visualization in the petroleum industry can aid in detection of unauthorized intrusion into pipeline right-of-ways and in meeting the pipeline Safety Act of 1992 requirements of identifying facilities in sensitive and high-density populations areas, maintaining maps and records of the identified information, and providing the information to those state and federal officials who request it. (Source: http://www.epa.gov/oem/docs/oil/fss/fss06/roper_1.pdf)

With an AIE graduate, instead of spending millions on initial software, required training, maintenance and a trained analyst to operate it, companies can have purpose-built tools for analysts and real-time dashboards, using in-house software and in-house data.

The skills AIE graduates can provide to the petroleum industry include the ability to monitor potential waste implications and environmental risks, determine optimum facility placement or resource location, track well log editing, residual velocity analysis, and amplitude-versus-offset analysis, as well as share 3D views, animations, and analyses with stakeholders and decision-makers.

Founded in 1996, AIE is a two-year training college that offers courses in game art, design, and programming as well as film and 3D design and visual effects. While many graduates are advancing into the gaming industry workforce, many are seeking careers in other fields, such as medical simulations, educational tools, and petroleum industry solutions.

For more information about the Academy of Interactive Entertainment, visit the website at www.theAIE.us or contact Dr. Chris Erhardt at 206.428.6350 or by email at chrise@aie.edu.au. Prospective students interested in the Lafayette campus can call 337.476.1565.

Academy of Interactive Entertainment Q & A.

2011-10-18T13:47:00.001-07:00

Dr Christopher Erhardt, The Head of School at The Academy of Interactive Entertainment (AIE), is hosting an information session to be able to answer all your questions about what our college will be offering starting in January at the LITE Center, Lafayette.

Please Join Dr Chris at Cafe' Vermilionville, October 28, 2011
From 6:00 ~ 7:30pm , at 1304 W Pinhook Rd, Lafayette, LA 70503-2906 , # (337) 237-0100.

Make your RSVP by emailing : madeleinee@aie.edu.au or call 337-476-1565.

We are looking forward to meeting you there.

Calzone Named to Emergency Preparedness Panel at United States Eventing Association Annual Convention.

2011-10-06T02:35:00.000-07:00

(Lafayette, La.) - Julie Calzone, Equine Alert founder and owner, has been chosen to speak on a panel about emergency preparedness for equestrian related facilities at the United States Eventing Association convention in Nashville, Tennessee in early December.

Eventing could be termed an "equestrian triathlon." It involves working with a horse both on the flat and over fences. The three phases are: dressage, endurance (or cross-country), and show jumping. Over the centuries it has developed from the test of the ideal military charger. Eventing has now evolved into an exciting sport attracting interest from all levels of sports enthusiasts, from weekend hobby riders to professional international stars.

The USEA membership represents some of the top equestrian athletes who compete world wide at Olympic, World Cup and Championship events.

"We are here to assist equestrian facilities in the U.S. with safety and security systems," said Calzone. "Equine Alert has scaled its operations to provide complete training, monitoring and protocol systems for emergencies and security at equestrian related businesses nationally."

The company has partnered with Acadian Monitoring Services, Safety Management Systems and Convergint Technologies to provide full-scale development, installation and monitoring of security, fire, video and audio systems for facilities that house horses.

The partners were carefully selected because of their foundation in emergency and safety management. Equine Alert designs and installs systems to meet whatever a horse facility needs, especially with the increased codes and permit requirements. Whether it is a foal watch camera or a completely integrated system of sprinklers, fire/security/video monitoring, Equine Alert is equipped to do it all.

Equine Alert is based in the Gulf Coast region of the United States and is taking advantage of decades of expertise in the energy sector. The company has also begun a relationship with Knight Security, which covers the state of Texas.

Julie Calzone began her career as a rock and roll promoter and successfully transformed a one-person advertising design shop (Calzone) into a full-service advertising, marketing and public relations firm with a wide range of local, regional and national clients. With a Bachelor of Science from Rensselaer Polytechnic Institute in Troy, New York and a Master of Science in Personnel from St. Bonaventure University, she definitely has the background along with a “can do” attitude.   Julie is an amateur horse owner, rider and breeder of European sport horses.   

Over the past four years she has combined her passion for horses with entrepreneurship to found two more companies that serve the equestrian market. Equine Motorcoach™ manufacturers all-in-one motorized RV and horse transport vehicles. The company recently cornered the market on a towable horse transport that is branded Equine Carriage™.

  Her most recent venture, Equine Alert, has been in research and development for two years. Her vision was to create a business that leveraged technology to increase the safety and security at horse farms, veterinary clinics, equestrian facilities and show grounds. Equine Alert scaled its operations to provide complete training, monitoring and protocol systems for emergencies and security at equestrian-related businesses nationally.

  She serves on the Louisiana Juvenile Justice Advisory Board and dedicates time to the horse program at Angola Prison in Louisiana. She organizes their public horse auctions, which reaps monetary and behavioral rewards for Louisiana Prison Enterprises and the trustees. Her ad agency serves a variety of equestrian clientele. 

Living a Life's Motto.

2011-09-30T07:49:00.000-07:00

Julie Calzone is talking here. A motto I live by is "Trust God. Clean House. Help Others." It is inspired by a painted sign I found at Festival International de Louisiane (a Festival I helped found). That I found the sign at an event that I have poured by heart, soul and resources into was not lost on me.

Someone once told me that you can try to deflect what's going to happen to you, but you are going to end up where you are supposed to be. That's the story of my life and career. I go down a path and watch doors shut and people exit. I learn from it. I know that it's about trusting the process, cleaning out whatever you need to (or it gets done for you) and helping others even when you don't feel like you can or want to.

It's much too long story for this blog, but one of my horses led me to some people who led me to Angola Prison that led me to their horse program. I learned that redemption comes in many forms and that everyone is redeemable - everyone. Warden Burl Cain had a dream that his horses would make excellent show horses - jumpers, dressage horses and great sport and recreation horses. He and the public system just couldn't find a way to do it and keep within the confines of the state bid process. But, it was exactly what I knew how to do and it is done. And, now it's time for the second annual sale. Making a vision a reality.

The 2011 Angola Prison Horse Sale is set for October 15, 2011. Some of the finest horses bred and raised at Angola Prison will be offered for sale.

“Boxing: Louisiana's Forgotten Sport" Has A Local Connection

2011-09-26T04:10:00.001-07:00

Media Advisory

Media Contact:
Julie Calzone
jcalzone@calzone.com
(337) 235-2924 ext. 18

Event Contact:
Jay Owen
(337) 234-5600

“Boxing: Louisiana's Forgotten Sport" Has A Local Connection
Book Launch for Don Landry’s Chronicle of Louisiana’s High School and College Boxing History

(Lafayette, La.) - A book launch is set for Wednesday, September 28 for Don Landry's book "Boxing: Louisiana's Forgotten Sport." This book chronicles Louisiana's rich high school and college boxing history up until 1958. High school and college boxing was one of the most prominent sports on any campus at that time. In many cases it was the number one sport or second only to football. By the end of the 50's it had all but disappeared from the schools. Don is a former Nicholls State basketball coach and athletic director. He is recognized as the founder of the Louisiana Association of Basketball Coaches and went on to become the commissioner of the Southland and Sunshine State Conferences. He was the Texas Rangers’ Director of Special Projects and was responsible for planning Nolan Ryan’s retirement activities and the opening of the Ballpark in Arlington.

Local residents and siblings, CeCe Stuller and Jay Owen, are hosting the event because of their father, Coach J.T. Owen, was the head boxing team coach at LSU from 1946 to 1956, and coached the 1949 National Championship team and some of the greatest boxers of that era. He went on to coach the 1952 Olympic Boxing Team in Helsinki, Finland that was one of the greatest US teams ever fielded and produced such greats as future Heavyweight Champion of the world Floyd Patterson.

WHAT: Book launch for Don Landry and Boxing: Louisiana's Forgotten Sport

WHEN: Wednesday, September 28, 2011
6:00 p.m. to 8:00 p.m.

WHERE: a la Carte Restaurant
301 Heymann Boulevard, Lafayette, LA 70503.

The public is invited. For more information or to RSVP call (337) 234-5600.

###

Big Changes to Facebook: A New Future for Social Apps

2011-09-24T23:28:00.000-07:00

At Facebook’s yearly “f8” event y, Facebook Founder Mark Zuckerberg announced dramatic platform changes for the world’s largest social network. Zuckerberg’s keynote at the company’s developer conference has brought news of hugely influential updates in the past, and yesterday’s unveiling ranks near the top in terms of significance. These new features promise to markedly transform both the aesthetics and functionality of the site, as well as its relationship with marketers and content partners.

https://f8.facebook.com/

“Timeline”- A new feature that preserves and highlights important events in users’ lives, as captured on Facebook. This “digital scrapbook” will allow users to scroll back chronologically through all the photos, posts, and life events they have shared since joining.
Updated “Open Graph”- Facebook’s move to become the online hub for all of its users’ activities. Zuckerberg declared Facebook’s intention to be the social platform of the web, hosting third-party apps that allow users to consume and discover content without leaving Facebook.com. He announced partnerships with an impressive list of businesses, including Netflix, Hulu, the Washington Post, and the music-streaming service Spotify.

Other recent changes to Facebook include “Friend Lists” to ease privacy and selectivity of sharing (reminiscent of Google+’s “circles”), a “Subscribe button” to allow one-way, asymmetric relationships (reminiscent of Twitter “follows”), and “Ticker,” a real-time stream of all friends’ activities. These past several days have been truly historic for the social network and highlight two interesting themes to consider moving forward.

(1) Facebook’s “Platform Play” and Increased Competition with Apple
A major driver of the success of the iPhone and iPad has been the thriving app marketplace. Each new App created for Apple’s operating system that delights a user makes the experience of owning an iPhone a little bit better—and Apple doesn’t have to pay those developers a dime upfront. Apple effectively outsources much of its software R&D and risk-taking at zero cost, and then it takes 30% of all sales of those apps through its closed-wall app store. It is a beautiful business model.

The cycle then builds on itself. Apple earned a huge lead over its competitors in terms of smartphone (now tablet) market share while fostering a prolific App ecosystem. Consumers see all the wonderful apps their friends can download for $.99 (or free) and decide to buy an iPhone. Future app developers see all the adopters of iOS and choose to develop for that platform because they want the largest potential market for their products. The cycle repeats. The power of positive externalities is clear.

Enter Facebook. Facebook already has a user base of 800 million, dwarfing Apple’s. By positioning itself as a platform for social apps, and not merely a website that directs traffic to other domains, Facebook creates a similar “walled-garden” scenario. Apple monetizes the value of its platform through sales of connected devices and hardware; Facebook monetizes indirectly through advertising. The more of your online time (and data) that goes to Facebook, the more advertising revenue increases for the social giant.

(2) Continued Google Rivalry for Content Discovery Online
While the Facebook-Apple competition is only now emerging, much has been written of Facebook’s challenge to Google’s supremacy as the discovery engine of the web. Google helps people find content through an algorithm-driven search engine that gauges the quality and relevance of websites largely by the number of hyperlinks directed to those pages. Facebook, on the other hand, harnesses peer recommendations and knowledge to answer questions. If hyperlinks were the currency of the web during the reign of Google, social connections may be supplanting them with the ascent of Facebook.

Facebook’s new features revolve partly on the notion of removing the friction involved in sharing content. If a user listens to a song through a Facebook-hosted app, for example, her friends can be notified automatically, without her having to click “like” every few minutes. Every time someone discovers a new song, movies, game, news articles, or website through Facebook instead of a Google search, Google loses the opportunity to generate a related set of ads, the lifeblood of the business. Google is clearly taking this risk seriously, with its investment in Google+ ample and incorporation of social signals into search as ample proof.

The struggle between Facebook, Google, and Apple will be a fascinating drama to follow in the coming months and years.

Engagement Is The (Not So) Secret Ingredient

2011-09-02T16:00:00.000-07:00

Let's talk about a couple of facts. Consumers don't like being told what they want. Consumers also don't like being spoken at. That's because they're people who want to have a say in what they consume and feel engaged in the process of creating and using their products. Don't deny it. You love being able to ask your favorite cereal maker, cruise line or hotel a question on Facebook and have an answer waiting for you the next time you log in. Honestly, those companies love it, too. Engagement via social media let's them help you have a better experience.

We took notice of this and chose to engage all our fans in this year's EatLafayette campaign. We shared our personal experiences and had many conversations on Facebook. After taking into consideration what many of our fans reacted to, we decided to try something new - Follow the Louisiana Hot Sauce Bottle.

First thing's first: The 12-foot tall hot sauce bottle. That thing is HUGE! There's absolutely no way to miss it. One of our sponsors, Bruce Foods, was very excited to be part of such a fun promotion that highlighted a few of our fantastic restaurants.

Here's how it all went down: a couple times a week toward the end of the campaign, the 12-foot tall Louisiana Hot Sauce Bottle traveled to one of its favorite restaurants. Everywhere it went, the amazing deals followed. One day there was a $5.95 shrimp poboy from Olde Tyme, another day there were $.99 hot dogs with award-winning chili from Ton's in Broussard, another day Gator Cove offered a free cup of shrimp gumbo with a purchase of $10 or more, and the list goes on.

A lot of people showed up and many of our restaurants who weren't involved yet wanted to be. The restaurants the Louisiana Hot Sauce Bottle visited received a large number of visitors and many happy customers cashed in on fantastic deals with full bellies. Win-win.

We were able to successfully pull off this promotion because we listened to the customers; interested diners wanted deals and great food. We decided to give them both, plus a dash of fun with a huge hot sauce bottle.

Making the news.

2011-09-02T08:20:00.001-07:00

Equine Motorcoach™ U.S. manufacturing launch...RV Daily Report.

What A Good Move.

2011-09-01T06:01:00.000-07:00

THERE’S A NEW “POOR BOY” IN TOWN!

(Lafayette and New Iberia, La.) - Richard Hurst is taking on his grandfather’s legacy one “snowball” at a time. Starting with a snowball stand in 1932 in Lafayette until today with two full-service restaurants, one in Lafayette, and one in New Iberia, the Hurst family has prospered in the Acadiana area. The beginning – a hand-pushed snowball wagon and $1.30 investment in sugar and flavoring in the middle of the Depression with an enterprising country boy from Youngsville named Hulo Landry. Originally a baker by trade, Hulo developed an allergy to flour and by necessity became an entrepreneur.

From snowballs to hamburgers to famed “Poor Boy” sandwiches, Hulo’s business expanded and prospered. With input from his wife, Eugenia, and relatives and friends, the menu grew to include seafood and steaks.

In 1939, he moved to a beautiful site overlooking the Vermilion Bayou at Pinhook Bridge. Then disaster struck. Many believed that the devastating flood of 1940, which swamped the restaurant, ruining building and equipment, would mean the end of “Poor Boy’s”, but three months later found Hulo Landry back in business. In 1946, he opened the first completely air-conditioned restaurant in Lafayette and enjoyed continuous success until his death in 1958. Still Poor Boy’s Riverside Inn endured.

Upon his death in 1958, his son-in-law and only daughter, Larry and Kathlyn Hurst, took over the management of Poor Boy’s Riverside Inn, and prospered on the same premise that brought success and respect from the community to Hulo - quality in food and perfection in service.

In 1977, Poor Boy’s Riverside Inn moved to its present site where the Hursts began to groom two of their four children to manage the restaurant. In 1985, under the guidance and watchful eye of their parents, Richard and Elaine took over the operation of the restaurant. Richard and Elaine made an outstanding brother/sister team, and along with their loyal staff continued the family tradition of consistent quality in food and service.

In 1988, Richard and Elaine opened their second restaurant, Little River Inn. Now located in the old Trappey’s building at 833 East Main in New Iberia, the dining area looks out on the old Trappey Oak estimated to have been planted in 1630. Richard supervised the kitchen while his wife, Lori, managed the front of the house operations.

Now the year 2011, Elaine is going to follow the footsteps of her father, Larry, and retire early and Richard is going to follow the footsteps of his mother, Kathlyn, and keep the family tradition going forever! Making this the second time Richard has bought the restaurant in one form or another, he and his wife, Lori, plan to live up to Hulo’s dream, and as a dynamic husband/wife team will continue the Hurst family tradition.

Both locations have seen Acadiana grow and prosper. If windows and doors could talk, what tales they could tell! Birthday celebrations, business deals, proposals, reunions, parties of all kinds have taken place at both of our locations. Couples who held their wedding receptions here return again and again to celebrate their anniversaries with us. And now Richard and Lori are looking forward to more stories to fill the pages with.

The Hursts would like to thank you for the opportunity of serving you and Richard and Lori hope that in their food and service you find a bit of the love and intense pride that has gone into the creation of Little River Inn and Poor Boy’s Riverside Inn!

Get A Game Plan For A Hurricane Or Any Potential Disaster

2011-08-24T07:51:00.000-07:00

It's that time of year again. Hurricane season. Are you ready? One of our newest clients, SkyNet Data Solutions, provides business computing solutions in preparation for hurricane season.

This region has learned that preparation is key to minimize losses, residentially and commercially. The digital age has created a whole new level of disaster protocol to ensure that valuable data, files and revenue-producing computer-based business is not permanently lost or damaged. Providing services like off-site backup, co-location, cloud computing, and virtualization of machines, SkyNet Data Solutions can help clients with their seamless, hassle-free options to keep their businesses in operation even if they have to evacuate offices.

The services offered by SkyNet provide clients with peace of mind. Off-site backup allows clients to house their information in SkyNet's facility while cloud computing allows clients to seamlessly access their information off site. Co-location and virtualization allow clients to have not only physical machines protected in SkyNet's facility, but also their virtual machines, created for off-site back-up. These services protect the client from virtual or physical disaster, such as destroyed equipment and lost data.

SkyNet also provides a service in which SkyNet technicians can visit a client's office to retrieve data machines, safely store them in SkyNet's facility, and bring them back to the client in case of a natural disaster such as a hurricane, all without the client losing access to their information.

SkyNet Data Solutions (Skynet) is based in Lafayette, Louisiana. For more information about Skynet Data Solution's services, call Josh Reed at (337) 232-2525, or email Jreed@SkynetDataSolutions.com.

Calzone & Associates Producing First-Class Websites as Strategic Marketing Tools

2011-08-02T11:18:00.000-07:00

A website is an essential tool in a complete branding package for any company, large or small. A web presence with relevant information and a thoughtful, intuitive design is a crucial element in marketing a business in the 21^st century. Calzone & Associates is producing websites as strategic marketing tools for businesses, catering each creation to the individual business’ needs and goals.

Calzone takes a website from the initial research phase and creates a design that is consistent with and strengthens the company’s brand. An easy to use content management system is utilized to allow for easy updating and core organization of the website. Web development and updates are all handled in-house. Once a website is complete, Calzone initiates Search Engine Optimization strategies and implements a marketing approach to push web visitors to the new website. These strategies include traditional media advertising, social media marketing, e-newsletter marketing and more.

Below are examples of Calzone’s most recent websites that have been completed for clients.

Coteau Grove Farm
www.coteaugrovefarms.com

Coteau Grove Farms is a breeder of top-quality thoroughbred race horses located on 180 acres of rolling hills in Sunset, Louisiana. Coteau Grove Farms was founded in 2008 by Keith and Ginger Myers. The Myers have a love of horses and established their thoroughbred racing operation. Louisiana's breeding and racing incentive program rewards excellence. The Myers founded their operation to create top quality breeding and race horses to compete in Louisiana and nationally.

The Coteau Grove Farms website features an online catalog of the horses for the Racing, Breeding, and Sales programs at the farm. The website also functions as a platform for visitors to interact through social media and e-newsletter marketing.

Baronne Veterinary Clinic
www.bvcequine.com

Baronne Veterinary Clinic, located in Sunset, Louisiana, is an equine medical and surgical facility that offers call services to local farms, training centers, and racetracks. The equine associates specialize in treatment of the equine athlete, pleasure horse, and breeding stock. Baronne Veterinary Clinic utilizes new technologies and the latest medical and therapeutic treatments for the benefits of its equine patients. The Clinic offers wellness and rehabilitation methodologies that keep the equine athlete healthy for competition and pleasure. Veterinarians focus on client education because they believe that the horse owner is an integral part of the process.

The new Baronne Veterinary Clinic website provides the visitor with information about the services and Veterinarians at the clinic. Ask the Veterinarian gives the Veterinarians a place to post information that is relevant for client education. Visitors can also access online forms to facilitate quicker care for their horses. The site also features an extensive Frequently Asked Questions section about Health and Maintenance for horses, Breeding, and Disease Prevention, among other topics. Visitors can also sign up for the e-newsletter or connect with social media.

Maximum Performance
www.maximumperformancestore.com

The Maximum Performance product line contains supplement products designed for horses of all ages. From muscle development and enhanced training ability to prevention of OCD and arthritis production, Maximum Performance will benefit a horse's entire athletic career.

The Maximum Performance website is an e-commerce platform to sell the line of equine dietary supplements. The online shopping cart makes it easy for the visitor to view and purchase the products. The site also features testimonials about the products and a source for education about caring for a horse’s bone, joint and muscle health. An electronic newsletter and social media links allow for marketing the website.

Café Vermilionville
www.cafev.com

Cafe Vermilionville sits majestically on one and one-half acres in the heart of Lafayette's Oil Center, only minutes from any corner of this capital of French Acadiana. Established in 1981, the Café's place in culinary lore has long been secured by an impressive list of awards for creative excellence.

Calzone redesigned the website for Café Vermilionville as a way to preserve its’ history and elegance, but bringing it into the next era of fine dining establishments. The new website features the menus and wine list for the restaurant, as well as a platform to share information regarding special events like weddings, rehearsal dinners or banquet functions, including a photo gallery. Links to sign up for the e-newsletter and social networking pages provide interactive elements for web visitors.

EatLafayette
www.eatlafayette.com

EatLafayette™ is a celebration of the restaurants that make the Acadiana culture so appetizing.
The six-week campaign gives locally-owned restaurants the opportunity to showcase their cuisine. The campaign features an extensive media buy, social networking, and an interactive website that highlights each participating restaurant’s information, videos, and specials.

This year’s new EatLafayette website gives each participating restaurant its own page to display information like hours, a description or their website, links to their special, website, Facebook, and Twitter pages, videos, a downloadable PDF of its menu, and social sharing. Restaurants are easily organized into categories, which makes the site more interactive and intuitive. The campaign is heavily based on social networking, so links to these networks are prominently displayed, including a feed from Twitter. Newsletter signup helps grow the database of marketable website visitors. The website also features a downloadable map of participating restaurants and a page to showcase the sponsors of the campaign.

Plastic Surgery Associates
www.psassoc.com

All physicians at Plastic Surgery Associates are board-certified (American Board of Plastic Surgery) in plastic and reconstructive surgery and bring more than 100 years of experience to their practice in Plastic, Reconstructive, and Cosmetic Surgery. They offer a complete array of services from non-surgical fillers and chemical peels to facelifts, scar revisions and liposuction. Precise Spa of Acadiana is the non-surgical medical spa of Plastic Surgery Associates.

The new Plastic Surgery Associates website features profiles on each of the doctors, a full menu of services, an extensive Frequently Asked Questions section, before and after gallery and a means of contacting the doctors directly through the website. The new website also includes an e-commerce component for selling the skin care products and gift cards from Precise Spa. The website also functions as a platform for visitors to interact through social media and e-newsletter marketing.

Café Vermilionville Gets A Virtual Facelift

2011-07-20T14:34:00.000-07:00


The new cafev.com.

Recently we've revamped the look of the website for one of Lafayette's most celebrated restaurants, Café Vermilionville. The new site makes the menu and wine lists more easily readable as well as allows those interested in booking parties, receptions and weddings to view photos of the facility and past events held at the restaurant. Brightening up the color palette gave the site a completely different, fresh look and breathes new life into the memories that have been created at the restaurant over the years.

A long standing Lafayette tradition, Café Vermilionville has been open since 1981 and is still serving some of the finest cuisine our city has to offer. Visit the new site at www.cafev.com.

2011-07-20T07:41:00.000-07:00

Brands usually start with some kind of logo that is a reflection of its identity. Here are some of ours - LOGOS.

Coteau Grove Farms

2011-07-13T07:25:00.000-07:00

When a successful businessman and woman combine what they know with what they love, another success is to be expected.

Coteau Grove Farms is a breeder of top-quality thoroughbred race horses located on 180 acres of rolling hills in Sunset, Louisiana.

Coteau Grove Farms was founded in 2008 by Keith and Ginger Myers. The Myers have a love of horses and established their thoroughbred racing operation. Louisiana's breeding and racing incentive program rewards excellence. The Myers founded their operation to create top quality breeding and race horses to compete in Louisiana and nationally.

Calzone created and developed Coteau Grove Farms website. The firm has over 20 years of experience in the horse industry, especially the thoroughbred horse breeding and racing industry. The firm is one of only a handful of agencies with that level of experience and expertise.

The Importance of Brand Consistency

2011-07-07T09:07:00.000-07:00

What is a “brand”?

Ok, before we start we had better define a “brand” more fully. In simplistic terms a brand is a proposition – a message such as “we deliver quality sports wear”. There may also be sub messages and values which associate with that message but they all revolve around the same idea. How this message is communicated is often termed “branding” and one of the most important aspects of communicating a brand visually and subconsciously, is consistency.

What is brand consistency?

Brand consistency is where a business attempts to communicate messages in a way which doesn’t detract or wander away from the core brand proposition. For example, a single logo is always used in a similar way on all marketing materials, a single typeface is used with particular guidelines on typography, consistent color ranges are applied and similar design styles, so that everything visual is inter-linked and has a link back to that core brand proposition. Every piece of marketing material is like a member of the same family, supporting and even looking similar to all the other members in the family. The brand has it’s own unique “look” which enables a consumer to recognize it as belonging to that brand proposition and distinguish it from competing brands. This visual “look” often evolves slowly over time but the core message of all successful brands never really changes.

Take for example, Apple computers. Since their brand’s conception, their brand proposition was to supply advanced, quality, great looking, high performing computers. This message has never changed although the way they have communicated this over the years has, as they have kept up with modern design standards. This has led to consumer recognition and then trust and loyalty from their customers.
We would like to mention that branding is not just about applying a logo in a consistent manner, and having the right Pantone colors. It is about ensuring that all the messaging of all communications materials is pulling in the same direction. That it all “looks” consistent. Even the way the copy is written should be considered in the light of the brand messaging, the way the website is coded and the quality of paper used in printed materials – all of these points should be consistent because of they are not, it will cause consumers to loose trust in the brand and it’s messaging.

For example, imagine you were thinking of purchasing an expensive, high performance car. You see a TV advertisement for a car dealer near you. You look at their website but it doesn’t seem to look the same as the TV advert. When you go there the sales man gave you a flimsy, poorly designed, black and white, photocopied brochure – again this doesn’t fit in with the web-site design, the TV advertisement and the message they had communicated to you. This would immediately make you think – hang on, if this car is worth £100,000 then why cannot they afford to produce quality marketing materials? Am I even in the right place? Maybe this product is not what it seems?! And you may even be put off from the purchase because something didn’t sit right – because the brand proposition was not communicated in the right way, or in a consistent way – and that’s why brand consistency is so important.

Why bother with brand consistency?

Brand consistency has one massive advantage – recognition. With recognition comes familiarity. With familiarity comes trust and confidence. Also, if done correctly, consistency brings clarity and purpose which consumers buy into. They can become loyal. As people we don’t really like “new’ – and it has been widely reported that before a consumer purchases a product, on average, they need to be exposed to a brand 17 times. 17 times is an awful lot and so it’s essential that when a potential customer comes across a “brand message” they know straight away which brand is communicating to them. This can only be done by consistency. If consistency is not applied, and the message and design not defined then it is possible for a consumer to mistake one brand with a competing brand which could then mean they associate the impression with another company. This means a business potentially looses customers, and may even help it’s competitors if a consistent “look” and tone is not achieved.

The issue is that brand consistency often takes many years to master before it really starts working for you. This means you need to think long term – and start as you mean to go on. Leading brands are normally leading because they have had many years of consistency behind them and they have had a long term goal for their branding which has been consistent. The trick is to have in place a clear idea of your brand and then the right people in place to guard it.

Gastronomy Economy

2011-07-07T05:47:00.000-07:00

The Independent
By Anna Purdy

A 7-year-old campaign to get Lafayette residents out of their homes and into locally owned restaurants is expanding its reach. And our waistlines. By Anna Purdy

In 2004, Charlie Goodson of Charley G’s was talking to a few other restaurateurs about how to drum up more business in the often slacking summer months. Summer is historically tough for the service industry — if it’s a “college town” the seasonal exodus siphons patrons and cash, and in most any town people are either going on vacation or saving money to do so, cutting into the restaurants’ bottom line.

“Myself and others restaurateurs were trying to come up with a summer program,” recalls Goodson. “It’s an awareness campaign to make people think about local restaurants. If these mom-and-pop places go away, there goes our identity.”

With a mind focused on local and locally owned and operated restaurants, Goodson spoke to Gerald Breaux of the Lafayette Convention & Visitors Commission. A meeting with Julie Calzone of Calzone & Associates, a marketing and advertising agency, soon followed. Over coffee the trio generated a plan to bring together and promote the vital and varied restaurants in Lafayette, educating locals and tourists alike about the many places a good meal can be had from every nook and cranny and cuisine being offered. EatLafayette was born.

Since its inception, Calzone has been heading up the marketing for EatLafayette. All advertising, social media marketing, promotions, website and collateral materials run through her company. “The media create a nearly $200,000 impact because they give us 2- or 3-to-1 matches on our buys, endless on-air promotion and visibility we couldn’t afford to pay for. They are simply amazing. We don’t ever see that in any other market we work in as an agency,” Calzone says.

Put simply, EatLafayette allows restaurants to pay a nominal fee and be part of a major marketing and promotional push. While the yearly kickoff soiree and campaign are every summer (this year’s promotion ends Aug. 15), EatLafayette’s website is up year-round and allows easy access and research for locals and travelers to see what is being offered by every sort of restaurant, from mom-and-pop diners to the white linen set.

It began seven years ago with 18 restaurants. During this year’s kickoff party held at Acadiana Center for the Arts on June 20, there were 57 restaurants represented as well as local brewery LA-31 offering complimentary brew.

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This summer’s launch party filled the AcA’s James D. Moncus Theater to capacity. Each restaurant had one or two offerings, a veritable edible square of
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goodies from around Acadiana — from bagels to gumbo, from seafood crepes to ribs, to sushi and bread pudding was up for the tasting. If you left hungry it was surely your own fault, despite having to wade through the starving throng.

This year seemed noticeably fuller, and it was: “We expanded it [in 2010] to allow Acadiana restaurants who were members of the Lafayette Convention & Visitors Commission to participate,” says Calzone. In other words, if a restaurant is locally owned and located not just in Lafayette proper but the larger Acadiana region and it becomes a member of LCVC, joining EatLafayette is an option. According to Goodson, well beyond half of the tickets printed and given out to sponsors, restaurants and others were used, making this year a huge success.

EatLafayette’s marketing campaign is through television, print and social media. The website highlights a different member restaurant every day. Not sure what you’re in the mood to nosh on today? Just scroll through the list of restaurants and check out the map to easily find what your palate craves. The site lists restaurants running dining specials unique to the campaign. All you have to do is mention EatLafayette when ordering to receive the special. You can also sign up for a Caribbean cruise at any of the restaurants.

“This year’s event was different,” continues Calzone, “because we really upped our game for the kickoff event in many ways. First, the AcA — it was a win-win. We brought them a demographic they didn’t ordinarily see. We had a spectacular venue. Most importantly, it opened up the event to a broader market — you didn’t have to be a chamber of commerce member to attend. It’s been at River Oaks and the Petroleum Club — great venues who did a lot to help us get going. The event was tied to the chamber’s Business After Hours. That was a super way to market the businesses for a kickoff event.”

This year Event Rental and Event Staffing designed the event around a new title sponsor — the Fly Lafayette Club. The Fly Lafayette Club allows users to sign up for free online and then are sent a card. Every time you fly through Lafayette Regional Airport all you have to do is swipe your card through at one of the kiosks and you enter to win monthly prizes, from free meals to merchandise. Calzone says this encourages not only locals but those who frequently travel to Lafayette to seek out local places to eat.

cover2

But EatLafayette is more than a campaign to generate dollars for the food service industry. According to Calzone, EatLafayette’s reach extends cover4beyond the regional to the national. It heightens awareness of a culture that is unique — our cuisine is just one aspect people should know more about. Our food is a gateway drug, so to speak, for getting addicted to Acadiana. The music, the people and the burgeoning technological advances are piquing the interest of companies from around the globe.

This year’s Restaurant Business’ Restaurant Growth Index Report has Lafayette beating New Orleans to the dinner line: Lafayette came in at 17 in the nation with New Orleans trailing six places behind, and Lafayette residents also spend more money on dining out, per capita, than our crescent-shaped down the road. These numbers are a great reason restaurateurs like our area and a very great reason for EatLafayette to not only continue but to thrive and expand.

“Without the Lafayette Convention & Visitors Commission who started the campaign, it would not be what it is,” adds Calzone. “Their sponsorship, their team and their commitment lend expertise, credibility, relationships, creativity, resources and so many things that the level of this campaign has reached would not be possible without them. They are critical to its success. They help us bring in the sponsors we have today, and that number and their financial support has grown tremendously.”

This push for national coverage is making a lot of people and companies want to pull up to our proverbial table. Luckily, we always have room for more. And there are always seconds.

The Best Just Keep Getting Better.

2011-06-23T09:16:00.001-07:00

Congratulations to Spa Mizan for being named the Best Day Spa in Acadiana.

Spa Mizan offers a gathering place for family, friends, brides and grooms. With 8,500 sq.ft. of luxurious spa facilities, Spa Mizan is designed for the ultimate in beauty, relaxation and pampering body care services, each carefully conceived and meticulously thought out to reflect our mission in creating extraordinary spa experiences.

The atmosphere and vibe is a little different. It's old Hollywood glam.

2011-06-23T05:02:00.000-07:00

7 Chics provides women with fun, glam

Written by
Amanda McElfresh
The Advertiser, Lafayette, LA

WANT TO GO?

7 Chics is located at 201 Settlers Trace Blvd., Suite 3003. For more information, visit 7chics.com or call (337) 704-2632.

A new boutique shop in River Ranch is offering customers more than just a selection of clothing.

"The atmosphere and vibe is a little different. It's old Hollywood glam," 7 Chics owner Francine Richard said. "It's about the treatment you're getting."

Patrons are treated to soft drinks, wine and mimosas each day, and the shop also provides hair-styling and makeup services to all customers. Appointments are needed on Mondays, Tuesdays and Wednesdays, but walk-ins are welcome on other days.

"We'll stay as late as you need to stay. Nobody's going to rush you out the door," Richard said.

The concept for 7 Chics came to Richard after a group of her close friends helped her through some hard times, in part by joining her for impromptu house parties that included dressing up, hair and makeup, and heading out for a night on the town. Thinking that a store might be able to offer the same kind of relaxed and fun atmosphere, Richard decided to strike out into the business world.

It took a little thinking to come up with the name, but Richard said she always wanted to use the title to pay tribute to her close-knit group.

"I always called them 'chickie' or 'chick,' and it came out to six people. I didn't like the number six, and then I realized we had a seventh because I didn't even count myself," Richard said. "It came out perfect."

Richard said she's also focused on offering items at various price points and a range of clothes that appeal to different age groups. In addition, several gift items including candles, aprons and wine glasses are available.

"I've got 18-year-olds and people my mom's age who shop in my store," she said. "It's going to cater a little more to people in their late 20s to 40s, but we have something for everybody."

EatLafayette. Fly Lafayette.

2011-06-22T11:34:00.000-07:00

What a night! What an effort! What an amazing event to watch materialize into everything we all envisioned and more. Based on the ticket drop (yes, we retrieved and counted them), we estimate 800-900 people attended the event. Thank you to our sponsors, Townsquare Media, Event Rental, Event Staffing, LCVC, Bon Temps and the AcA. Your generosity, passion and presence is what made it a success. A special thanks to Calzone staff, their creativity and diligence made all the pieces come together magnificently. (And, yes. I remember giving you all July 1st off!)

It's time to EatLafayette!

Web Developer Job Opening

2011-06-08T08:00:00.000-07:00

Job starts immediately. Please forward resume and portfolio to patrick@calzone.com

Responsible for the layout, visual appearance, and usability of the client’s website.

Responsibilities:
• Design and maintain websites and web portals and ensure that they are visually effective and easy to access.
• Write web pages using codes such as HTML, XHTML, CSS, Javascript, PHP, PHP List, etc.
• Produce designs that will be attractive to the target users, has a logical navigation system, and has all the features required.
• Fix problems encountered in the functioning of websites.

Qualifications/Experience:
• Bachelor’s degree in computer science, MIS, or related experience.
• Strong skills in MySQL.
• Experience with computer graphic packages such as Dreamweaver, Photoshop, Adobe Illustrator, etc...
• Experience with Joomla and Drupal.
• Experience with eCommerce solutions.
• Knowledge of Flash, XML-based web applications, SEO and programming language and other web development languages and technologies.
• Excellent written and oral communication skills.
• Strong attention to detail.

Can't Fence Them In.

2011-06-07T11:41:00.000-07:00

Customers and vendors just got this email from Buckley Fence, one of our clients. They are seeing tremendous growth as a result of direct sales, SEO for their website and an eNews campaign. They developed and manufacture a terrific product. Imagine getting an order for 1/2 mile of fencing at a time.
-------------------------------------------

Please take note of our new address below effective June 1, 2011. Our web address, email, phone and fax numbers all remain the same. Just our office location has changed. We once again moved to a larger facility which will hopefully be our office and warehouse location for a very long time!

As always, feel free to contact me if you have any questions. Please forward this email to any others that may need to be informed of our new address.

Thank you!

Patty

Please note our new address:

Patty Buckley
Buckley Fence, LLC
6613 W. Mill Road
Milwaukee, WI 53218

Our clientsa are winners.

2011-05-30T19:01:00.000-07:00

Here are a few horses that ran over the weekend and use Maximum Performance Products--May 30, 2011

Bret Calhoun - Uses Maximum Performance Original Formula

Horse - Grandacious won the $75,000 Cinemine Stakes on May 30th at Lone Star Park in Dallas, Texas

Horse - Beat The Blues ran second in the $100,000 Grade 2 Winning Colors Stakes at Churchill Downs on May 30th

Larry Kopycinski - Uses Both Maximum Performance Original formula and Joint Matrix

Horse- Heza Devil Man won the $40,000 Louisiana Purchase Stakes at Delta Downs on May 28th in near track record time with a speed index of 103!

Darryl Soileau - Uses OCD Matrix Formula

Horse- JLS Mr. Bigtime- Won the $134,000 Delta Downs Derby with a speed index of 102. He is now on his way to New Mexico train for the All-American Derby.

New Websites Created and Launched by Calzone.

2011-05-10T07:28:00.000-07:00

Calzone was hired to created to highly specialized websites.Baronne Veterinary Clinic is a medical and surgical equine facility located in Sunset, Louisiana. The practice works throughout Southwest Louisiana and the New Orleans area. The veterinarians tend to the top sport and race horses in Louisiana.

Baronne Veterinary Clinic utilizes new technologies and the latest medical and therapeutic treatments for the benefits of its equine patients. The Clinic offers wellness and rehabilitation methodologies that keep the equine athlete healthy for competition and pleasure. Veterinarians focus on client education because they believe that the horse owner is an integral part of the process.

The Maximum Performance product line contains products for designed for horses of all ages. From muscle development and enhanced training ability to prevention of OCD and arthritis production, Maximum Performance will benefit your horse's entire athletic career. The Maximum Performance line of products contains only pure bio-active pharmaceutical grade ingredients and none of the cheap additives and fillers that manufacturers lace their products with to bring their cost down.

These highly bio-active nutrients are seen in many products on the market but rarely in their therapeutic doses.

Congratulations to Si Brown.

2011-05-09T06:16:00.000-07:00

Bruce Foods Corp. President Appointed to the Grocery Manufacturers Association Board of Directors

NEW IBERIA, La., Feb. 17, 2011 /PRNewswire/ -- Bruce Foods Corporation announces the appointment of company president, J.S. "Si" Brown III to the Grocery Manufacturers Association Board of Directors. Since 1908, the Grocery Manufacturers Association has helped guide and inspire the consumer packaged goods industry in the US and abroad. GMA serves as the voice of this industry which brings nutritious, affordable, and high quality foods to Americans and to the world. The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed though a genuine partnership with policymakers and other stakeholders.

(Photo: http://photos.prnewswire.com/prnh/20110217/DA49907)

The Grocery Manufacturers Association helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to providing consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle.

The GMA Board of Directors is comprised of leaders of its member organizations and is actively involved in shaping GMA's priorities and policy. GMA's members contribute heavily to the association through involvement in issue-specific councils, committees and working groups. "I am deeply honored to serve the Grocery Manufacturers of America at a higher level," said Si Brown. "This is an organization that has been so important to our company and been so effective for the food industry that I am humbled to have been chosen."

Mr. Brown has been president and CEO of Bruce Foods since 1973 and is currently serving as Chairman of the Board of Advisors of the John Folse Culinary Institute at Nichols State University and is a member of the Board of Pennington Research Foundation, Baton Rouge Louisiana, the Advisory Council of Louisiana Ports and Waterways and is a Vice President of the Evangeline Area Council Boy Scouts of America. Mr. Brown has a long history of expertise in International Business and has served on numerous National and Statewide committees. He has served three terms as Chairman of the Louisiana Export Council operating under the auspices of the US Department of Commerce, Washington DC and was appointed in 1986 by US Secretary of Commerce, Malcolm Baldridge to serve as a member of the Industry Sector Advisory Committee on US Trade Policy Matters, Washington DC and reappointed to serve two additional terms under Commerce Secretaries Verity and Mosbacher. He has also served as a member of the Agricultural Technical Advisory Committee for Processed Foods, US Department of Agriculture, Washington DC and as the Honorary Council General of Brazil for Louisiana.

For Additional Information,

Please contact Virginia Brown or

Joah Butler @ 337-365-8101

or virginia@brucefoods.com

FuzziBunz® Modern Cloth Diapers Inventor Tereson Dupuy to Host Earth Day Event in Palmer Park, New Orleans, LA

2011-04-20T08:27:00.000-07:00

Media Advisory

FuzziBunz Contact:
Tereson Dupuy
tereson@fuzzibunz.com

Media Contact:
Julie Calzone
jcalzone@calzone.com
(337) 235-2924 ext. 18

(New Orleans, La.) – On April 23, 2011, parents around the world will unite for a common cause, to set the Guinness World Record™ for most cloth diapers changed simultaneously. The Great Cloth Diaper Change℠ initiative encourages families to make the switch to cloth diapers for environmental, financial, and health benefits. Cloth diapers reduce waste for families with children in diapers by more than 50%.

Tereson Dupuy, Inventor of FuzziBunz® reusable cloth diapers, will host a Great Cloth Diaper Change℠ event in Palmer Park. The event will be co-sponsored by Zuka Baby on Magazine Street. Families are invited to participate in this record-setting event. FuzziBunz® commemorative Earth Day diapers will be handed out to the first 50 participants who don’t have a cloth diaper.

Who: Tereson Dupuy, Inventor of FuzziBunz® reusable cloth diapers
“The Mother of the Modern Cloth Diaper”
Zuka Baby – Natural Parenting Boutique
Parents and babies participating in The Great Cloth Diaper Change℠

What: The Great Cloth Diaper Change℠ is an effort to celebrate Earth Day and to set the record for the most cloth diapers changed simultaneously.

When: Saturday, April 23, 2011
Registration – 11:00 a.m.
Diaper Change – 11:30 a.m.
Where: Palmer Park
New Orleans, Louisiana
###

Equine Veterninary Practice Launches Website.

2011-04-19T05:51:00.000-07:00

We created and produced a new website for Baronne Veterinary Clinic.

Baronne Veterinary Clinic (BVC), located in Sunset, Louisiana, is an all equine medical and surgical facility that also offers ambulatory services to local farms, training centers, and racetracks. The twelve Equine associates specialize in treatment of the equine athlete, pleasure horse, broodmare, and foals. The practice has served the community for over twenty years and has expanded its reach to service Evangeline Downs Racetrack Casino Hotel (Opelousas, LA), Delta Downs Racetrack Casino Hotel (Vinton, LA), Louisiana Downs (Bossier City, LA), and The Fair Grounds (New Orleans LA).

From Arthroscopic surgery to Stem Cell therapy, there are a multitude of services offered to meet your horses needs. With today's new technologies, the therapeutic opportunities for your horse are endless. The Baronne Veterinary Clinic team is available to discuss the medical aspects of your horse with you. The team focuses on client education and also offers chiropractic and acupuncture treatment modalities.

Baronne Veterinary Clinic has the latest diagnotic and laboratory equipment to assess the health of your horses. Veterinarians use these test results to develop appropriate treatment programs to help your horse return to maximum performance and a healthy life.

The veterinary team is known by their clients to be highly skilled and compassionate. The team knows that horses are often not only part of a business, but become part of the family.

It's a 'Good for the skin' Online Shopping Cart!

2011-04-07T09:35:00.001-07:00

We've launched the online shopping cart for Plastic Surgery Associates/Precise Spa of Acadiana. Customers can now browse and buy their cleansers, creams, serums, toners, sun care products, and exfoliators from PSA, but from the comfort of their home. Plus, they can enjoy free shipping on all products! Gift certificates for products, spa procedures like chemical peels or facial injections, or cosmetic surgical procedures can also be purchased from the online store. Check it out:

http://www.psassoc.com/online-store

Evangeline Downs Press Conference a Success for our client!

2011-04-07T09:32:00.001-07:00

National coverage gained through the public relations efforts and a press conference organized by the Calzone crew.

http://www.usatoday.com/sports/horses/2011-04-06-3193839682_x.htm

2011-03-23T07:39:00.001-07:00

Hollywood Chic opening in May. The party will start there.

File Sharing in the Cloud - it sure does make our lives easier!

2011-03-22T07:19:00.000-07:00

The latest e-newsletter from Abacus Data Exchange talks about how we've adopted their cloud computing system to streamline our work flow process.

http://calzone.com/newsMessage?id=1163

2011-03-15T10:54:00.000-07:00

Foursquare gets real, Youth reject brands online and social media mining encounters problems.

2011-03-08T14:38:00.000-08:00

Management executives on Mardi Gras. Oh yeah...we have fun.

Happy Mardi Gras from Calzone!

2011-03-07T09:55:00.000-08:00

Wishing everyone a safe and festive Mardi Gras! With our offices are located in the heart of Downtown Lafayette, we are all very excited to celebrate this great Louisiana tradition of parades, food and revelry.

East Meets Best - Calzone snags 2 Addy's for television spots!

2011-02-28T06:28:00.000-08:00

Saturday night, the Calzone crew attended the 2011 AAF Addy Awards at City Club in River Ranch. We wined and dined and mingled with the best of the best in the advertising business in Lafayette.

We are excited to say that our team picked up a Silver Addy Award for Local :30 Television Commercial for the Plastic Surgery Associates 'Under the Sheets' spot.

And we are especially proud of our Gold AddyAward for Local :30 Television Commercial for Kiki.

A Genuine Sense of Specialness

2011-02-24T07:30:00.000-08:00

Todd Zimmerman is an established interior designer in Lafayette, LA with clients both locally and across the U.S. He has a well-rounded background and education in design, and his experience with high end design firms as well as an independent designer has allowed him to cater to a multitude of clients. His work includes both commercial and residential spaces of all sizes. Todd considers his best asset to be his ability "to match the individual or individuals with the most effective, and prosperous environment that is aesthetically pleasing and comfortable." Todd's education, experience and constant exploration of new design styles allows him to accommodate the tastes of many clients. His work is specific to the client.

Todd came to us recently looking to re-brand his company in hopes of shaking his contemporary image and becoming more approachable to potential clients. The first step in this process to change the name of his company from 'Todd Zimmerman Interiors' to simply 'Design By Todd.' The new logo (pictured above) communicates style, creativity and comfort on a professional level. The theme that has emerged from Todd's work process is 'A genuine sense of specialness.' In using an actual wax seal on his collateral materials, every piece of branded material that passes from Todd's hands to his clients will embody that specialness. The next steps in this process will include e-newsletter marketing, a new website, seminars, social networking, direct mail pieces and new signage for his 606 Lee Avenue location.

2011-02-20T07:47:00.000-08:00

2011-02-18T13:19:00.000-08:00

Birthdays are just so freakin' fantastic at Calzone.

The Social Database - That's What We're Talking About!

2011-02-17T14:05:00.000-08:00

We all know that electronic newsletters and social media outlets like Facebook and Twitter are crucial elements in marketing a business these days. We at Calzone are always working to make these components flow together seamlessly so that our clients can get information to their customers efficiently.

One way we like to do this is with a Facebook application that allows Fans to sign-up for electronic newsletters directly from a Facebook Business Page. Facebook users interact with a Facebook Business Page as intimately as they would a website these days, so why wouldn't we give them the opportunity to ask for more information and communication with a brand? It builds contact database within the social community!

A simple Facebook app ties directly to the electronic newsletter manager, and can sort users who sign up through Facebook into their own list, so business owners know who is interacting with their brand via Facebook.

We absolutely love the connectivity of media and they way it helps to create stronger brands!

EatLafayette 2011 - Same Campaign. New Flavor.

2011-02-16T08:12:00.000-08:00

Same campaign. New Flavor.

With EatLafayette entering it's 7th year, the campaign needed a bit of a face-lift. First in line, the website. Not only are we planning a new look and feel, but we're upgrading the functionality and content management as well as expanding a little.

This year, we're back with a fresh face and easier to navigate site with more information at your fingertips. This year, each restaurant that participates in EatLafayette will have their own page on the site. Their own home base for contact info, social networking links, website link, hours, menu, photos, video, etc. We're also introducing a specials icon, which will appear next to a restaurant's name and information throughout the site so that it's easy to tell by looking at the listings which restaurants are offering a money-saving special. The brochure gets a design update, too, but will still include all restaurant listings and the map in a convenient, compact size.

The 2011 EatLafayette campaign will run from June 20 - August 15, 2011.
Keep checking back for a brand new EatLafayette.com, coming soon with a new look and new participating restaurants!

Allons manger!

Local Surgeons to Attend National Symposium to Learn New Techniques in Cosmetic Surgery

2011-02-08T15:53:00.001-08:00

(Lafayette, La.) - Dr. Louis Mes and Dr. Terry Cromwell of Plastic Surgery Associates in Lafayette, Louisiana will be attending the 45th Annual Baker Gordon Educational Symposium, February 10-12th, 2011, in Miami, Florida.

The focus of this year’s Baker Gordon Symposium is defining the transformational effects of volume addition in aesthetic (cosmetic) surgery – the alliance of surgical composition with structural enhancement. One of the topics to be discussed at this year’s symposium is advanced filler injection techniques, emphasizing which filler material, including fat, is best suited for specific regions of facial aging. Another name for these injections is the “liquid face lift”.

Dr. Mes and Dr. Cromwell will attend the symposium as part of their annual fulfillment of continuing medical education requirements to maintain their statuses as board-certified surgeons by The American Board of Plastic Surgery. This year’s Baker Gordon Symposium is jointly sponsored by The American Society for Aesthetic Plastic Surgery and The University of Miami Leonard M. Miller School of Medicine in cooperation with Mercy Hospital, Miami, Florida. The symposium is endorsed by the American Society of Plastic Surgeons and the International Society of Aesthetic Plastic Surgery.

Plastic Surgery Associates is located at 1101 South College Road Suite 400, Lafayette, LA 70503. • Phone: (337) 233-5025 • (800) 950-9290 • www.psassoc.com
###

2011-01-28T09:09:00.001-08:00

7 chics. That's all we're saying for now.

2011-01-26T08:52:00.001-08:00

We are so excited to have signed Design By Todd. What an amazing creative and business match for both businesses.

Web developer/designer job opening

2011-01-24T10:14:00.000-08:00

Job starts immediately. Please forward resume and portfolio to jeff@calzone.com

Responsible for the layout, visual appearance, and usability of the client’s website.

Responsibilities:
• Design and maintain websites and web portals and ensure that they are visually effective and easy to access.
• Write web pages using codes such as HTML, XHTML, CSS, Javascript, PHP, etc.
• Produce designs that will be attractive to the target users, has a logical navigation system, and has all the features required.
• Fix problems encountered in the functioning of websites.

Qualifications/Experience:
• Bachelor’s degree in computer science, MIS, or related experience.
• Strong skills in MS SQL Server 2005.
• Experience with computer graphic packages such as Dreamweaver, Photoshop, Adobe Illustrator, etc...
• Experience with Joomla and Drupal
• Knowledge of Flash, XML-based web applications, SEO and programming language and other web development languages and technologies.
• Excellent written and oral communication skills.
• Strong attention to detail.

Getting Social.

2011-01-21T05:21:00.000-08:00

There are lots of tools you can use to manage social media and social media marketing.

When you want more followers try TweetBig. Building community helps you communicate with more people who might be interested in what your brand is and what it has to offer. Make sure you have something relevant to say. Otherwise, just tweet as yourself.

2011-01-17T07:16:00.000-08:00

Sometimes you just learn the things you need to learn from college friends. I was an on-air personality at WRPI FM radio throughout my college days. That experience connected me with musicians, engineers and guys who are still my friends. We share what we learn as we learn it. I find they are so ahead of the curve and am grateful that I'm able to keep up.

A 2009 technology, Sound Cloud, is the latest to come across the WRPI discussion group. We're playing with it and it's becoming a part of our media and marketing efforts.

2011-01-16T07:25:00.001-08:00

How many times are we as business professionals so engaged the process of applying our skills to all of our clients, that we neglect to apply them to our own businesses?

You've probably already had the same reasons (excuses) we did - too busy, not enough hours, need those billable hours and more. We're discovering that our productivity is increasing as we apply the very processes that have made our clients successful to our own firm. Simply, we are making time for it. My mother used to say, "you make time for the things that are really important to you - no exceptions."

What's happening is that the clients are gaining a larger benefit from our collective thinking and processes. We've created so much success for them already, we can't even imagine (or we can) how much more success we are going to create for them.

We are here to serve our clients. The better we serve ourselves, the better we will serve them.

Work from Anywhere with the Abacus Data Cloud

2011-01-10T13:10:00.000-08:00

Mobility is the key to running a successful business these days. Having remote access to all of your business files allows you to continue your job even when you can’t be in the office. The Abacus Data Cloud offers a remote virtual private network connection so that you can stay productive during an illness, a natural disaster or emergency, while traveling or just when you prefer to work from the comfort of your home.

A simple installation on your home computer, either PC or Mac, will give you direct access to all files currently backed up on the Abacus Data Cloud. Changes made in real time from your personal computer will be available to those accessing files from office computers and vice versa.

Aside from giving better mobility and remote access to your business, The Abacus Data Cloud increases network uptime, and improves disaster prevention with reliable backups and server duplication. Abacus Data Exchange has developed an off-site Active Directory Domain and storage solution to provide better security, reliability and affordability to businesses. Abacus provides a local network attached storage device for ease of backing up files and data from the local workstations. Along with storage services, the local device also provides a routing solution for users to ensure maximum network capabilities. The features included with this device are firewalled security, web-browsing caching and intrusion detection.

If you want to learn more about all of the features of the Abacus Data Cloud and how it can help your business' productivity, visit the website www.abacuscloudcomputing.com or call 337.889.0202 to speak with us.

About Abacus Data Exchange
Abacus Marketing Resources, LLC has been in business since 2005 serving broadband solutions to local businesses. Inspired by Lafayette's commitment to deploying a full fiber network and excited by the opportunity to help businesses take greater advantage of online opportunities, Abacus made the bold decision to leverage leading-edge elastic computing to open the Abacus Data Exchange. Abacus Data Exchange was created as an alternative ‘green’ data center using hosted virtualized infrastructure-as-a-service. In February of 2010 Abacus advanced their services to provide public virtualized infrastructure-as-a-service; often referred to as ‘cloud computing’.

Abacus Data Exchange
110 Travis St., Lafayette, LA 70503
337.889.0202
www.abacuscloudcomputing.com

Dutton and Calzone Client Costello Join Forces in Seeking U.S. Eventing Post

2011-01-03T18:40:00.000-08:00

Read more here. News | Calzone and Associates, Inc.

New Film for Plastic Surgery Associates

2010-12-23T04:16:00.000-08:00

Its working title is "Under The Sheets." We call it the Goddess.
,

2010-12-09T13:47:00.000-08:00

The service you and your team has provided has been nothing short of AWESOME so I feel very fortunate indeed. Having this website was the smartest thing I've ever done for my business and thank you and the wonderful Chelsea for being there for me from the start.

Calzone and Co. is the best!

Tanglewood Farm Eventing
www.tanglewoodfarmeventing.com

2010-12-09T13:46:00.001-08:00

A little TEAM WORK goes a long way!!! Thanks, G
-----------------------------------------
It's so much fun watching the marketing processes work...the refer a friend with employees has grown your Facebook community from 500 - 1,429 friends and it's climbing.

Spa Mizan | An Escape for Achieving Beauty and Well-Being
www.spamizan.com

Holiday Spirit is in the Air

2010-12-06T09:42:00.000-08:00

We are gearing up for the holidays here at Calzone. Our wonderful intern Kayla did a fantastic job decorating our tree this past week, and we are enjoying the air of Christmas that it brings to the office.

Each year at Calzone, we like to make a donation to a worthy cause in the name of our wonderful clients. This year, we are happy to say that we will be making a donation of supplies to the Angola Prison Horse Program. The Angola Prison Horse Program provides so much to the community and is a healthy and encouraged activity for inmate reform.

Launch of Plastic Surgery Associates TV campaign

2010-12-01T12:45:00.000-08:00

We are so excited to launch a new television campaign for our client, Plastic Surgery Associates. The new tv spot explores the importance of using a surgeon that is board certified in plastic and reconstructive surgery by the American Board of Plastic Surgery. The commercial features the faces of the four experienced and charismatic surgeons of Plastic Surgery Associates.

Pure Bred, Pure Joi

2010-11-29T13:35:00.000-08:00

In honor of this year being the 20th anniversary of Champion's Day at the Fairgrounds in New Orleans, the Louisiana Thoroughbred Breeders Association has teamed up with Mello Joy coffee. These are a few of the items created for the event...

Tshirt, Mugs and tote bag.

T-shirt, Mug and tote bag, modeled by

Amanda, the best, most easily persuaded intern ever.

Darren Oglesby of The Oglesby Financial Group in Monroe, Louisana

2010-11-01T10:01:00.000-07:00

Another client creating successful outcomes. Click here for the story.

Social Means Business

2010-10-24T07:27:00.001-07:00

We are moving at an fast pace to bundle, deliver, communicate and create more revenue for our clients and ourselves. If you are not changing by the minute, you are getting left behind. We are never satisfied with today's results. We are looking for tomorrow's new successes.

We love Le Rêve!

2010-10-20T07:08:00.000-07:00

Our client, Le Rêve clothing boutique (Fashion · Women & Men) created these items for use at the store. They're being used as a thank you for their best customers and we were lucky enough to be given a few for the girls here at the shop and we love them!

They're stocking the newest jeans, boots, dresses, tops, etc... So stop in when you're on the Northside of Lafayette and check them out, located right next to Ranch Outlet!

Kudos for Calzone and Cafe V!

2010-10-13T10:03:00.000-07:00

Thanks to you and Ken for all you did to make the evening such a success! Café V's catering was fabulous and your marketing efforts were heroic! We appreciate so much all that you both contributed to the evening. Friends of LPB and other out of town guests look forward to returning to Lafayette and to Café Vermilionville!
-Virginia Stuller, Chairwoman, World Premiere of Lafayette: The Lost Hero.

First Time Public Auction of Angola Prison Horses

2010-10-05T19:18:00.000-07:00

(Angola, La.) - The 2010 Angola Prison Horse Sale is the first time that some of the finest horses bred and raised at Angola Prison will be offered for sale at Angola Prison at public auction. The horse sale is set for October 16, 2010 with a preview afternoon set for October 15, 2010.

Angola Prison horses combine the best of quarter horse, thoroughbred, Dutch Warmblood and draft lines to produce all-around performance or pleasure horses. Many of these amazing horses are service horses working with police officers as mounted patrols throughout the United States.

The Angola Prison Horse Sale is part of the third weekend of the Angola Rodeo. The Angola Rodeo, the longest running prison rodeo in the nation, got its start in 1965.

“This sale has been a long time dream of Warden Burl Cain,” said Julie Calzone. “I connected with the Warden through my work with the Louisiana Juvenile Justice Advisory Board and board member, Dr. Debra DePrato. What started as a phone conversation with fellow horse lovers has turned into a mission to connect horses and people to improve each others’ lives.”

Most of the horses that will be sold on October 16 are listed on the sale website: www.angolaprisonhorsesale.com. There are horses that are already under saddle along with many younger prospects that are ready to start under saddle. They come from lineage that has proven to be good work and performance horses.

“Our horse program really reflects something that Winston Churchill is known for saying,” stated Warden Burl Cain. ”’There is something about the outside of a horse that is good for the inside of a man.’”

The horse sale was timed to be part of the October rodeo program. Many of the hobby craft exhibits will be open on sale day to provide spectators and buyers with something for the whole family to do. Admission to the horse sale is free, but buyers need to review the conditions of sale and complete a buyer registration prior to participating in the sale. Both are available online on the website.

“The horses are amazing,” said long time horsewoman and sales manager, Charlotte Stemmans Clavier. “I come from a family with generations in the thoroughbred horse racing industry. Horses are a way of life for our family.” Stemmans, Inc., a licensed auction company, was awarded the auction contract through a public bid process. Stemmans, Inc. has been conducting horse sales for decades, most recently the two-year old in training sale at Evangeline Downs.

For more information contact:

Stemmans, INC Horse Sale
337.234.2382
Toll Free: 1.800.544.6773
charlotte@angolaprisonhorsesale.com

2010-10-04T10:15:00.000-07:00

Times just flies when you are productive, creative and busy. Our client roster has expanded tremendously since our last post on this blog. You will see the results of those acquisitions here and on our website.

We are passionate about what we do and that allows us to make a difference for all of the businesses, organizations and people we touch.

We have evolved as highly skilled social media marketers in addition to the "conventional" marketing channels. When you think about it, social media marketing is nothing more than an extension of direct and niche marketing. Both allow us to deliver messages in a timely manner and with a frequency that can mirror standard media placement.

The end game is to create community and customers for our clients. It takes time, but there is certainly a critical mass mark for each project we develop. Once that mark is reached, then it rolls at a faster rate. What helps is being able to measure all of it.

We've also taken a huge step into cloud computing in order to ensure we are all looking at the same data without having to access a single computer.

What we hope is that all of the technology creates opportunities for customers to look up from their PDAs and computers to stop and smell the roses. We want to open their eyes to the experience that is real life.

Woodland Hills Equestrian Center Website

2010-08-18T14:56:00.000-07:00

We are excited to go live with a new site that we have been working on for Woodland Hills Equestrian Center in Carencro, LA. Learn about their beautiful, spacious facility, sign up to receive their e-newsletter, and browse the horses for sale or the events offered at Woodland Hills.

http://www.woodlandhillsequestriancenter.com/

Adrienne Doucet

2010-08-09T14:32:00.000-07:00

Adrienne Doucet, a real estate agent for Van Eaton & Romero came to us for her branding. A proud resident of Carencro all her life, Adrienne is looking to be the first name on people's minds when they're looking for a home in the Lafayette area.

We are honored to represent physicians with this approach.

2010-08-03T08:31:00.000-07:00

At Plastic Surgery Associates, we base our beliefs and our practice around superior patient care. We believe each patient has the right to an individual assessment concerning his or her health and wellbeing. This type of care requires a realistic assessment of what can and cannot be achieved with surgical procedures. Catalogue-like shopping for surgery can be misleading for the patient. The selection of treatment options involves much more than browsing through pictures. We believe that treatment options should be selected with the guidance of a plastic surgeon. To develop realistic expectations from any procedure a full consultation in the privacy of our office is necessary.

We Eat and Eat and EatLafayette!

2010-07-19T09:01:00.000-07:00

The crew at Calzone just love to EatLafayette! As the creative voice behind this annual campaign, we spend months thinking about food, writing about food, taking pictures of food, talking with restaurant owners…and at the end of the day, we are HUNGRY. We are so proud to support the restaurants that make EatLafayette possible, and of course we enjoy writing about our experiences at each of them. It is our dream to visit each of the 53 participating restaurants by August 15th. So far we’ve been to about half of the restaurants on the list (see below), which means we’ve got a lot more eating to do! Check out the EatLafayette Blog regularly to read about our latest dining adventures!

2Paul's Radically Urban Barbeque
Abacus
Antoni's Italian Cafe
Bonnie Bell's Bistro
Cafe Roma
Cafe Vermilionville
Charley G's Seafood Grill
Collage Cafe
Dean-O's
Don's Seafood and Steakhouse
Dozo
Hub City Diner
Joey's
Johnson's Boucaniere
Julien's Poboys
Masala Indian Kitchen
Olde Tyme Grocery
Pamplona Tapas Bar and Restaurant
Tsunami
Zeus Cafe, Zeus on the Go

Louisiana Thoroughbred Breeders Association Will Award Scholarships at Louisiana Showcase Day at Evangeline Downs Racetrack & Casino

2010-06-28T09:05:00.000-07:00

For Immediate Release

Media Contact:
Julie Calzone
(337) 235- 2924 ext. 18
jcalzone@calzone.com

LTBA Contact:
Tom Early
504-947-4676
tom@louisianabred.com

Louisiana Thoroughbred Breeders Association Will Award Scholarships at Louisiana Showcase Day at Evangeline Downs Racetrack & Casino

(Opelousas, La.) - Louisiana Showcase Day will take place on July 3, 2010 at Evangeline Downs Racetrack & Casino, Opelousas, Louisiana. The Louisiana Thoroughbred Breeders Association will award two scholarships each valued at $1,000 during the event.

The Louisiana Thoroughbred Breeders Association has evolved from a small group of horsemen who united in 1963 to the top thoroughbred breeding program in the United States. The Louisiana Thoroughbred Breeders Association will award two (2) scholarships each valued at $1,000 at the upcoming Louisiana Showcase Day on July 3, 2010. Louisiana Showcase Day will take place at Evangeline Downs Racetrack & Casino in Opelousas, Louisiana. The winners will be announced after the fifth race and photographs will be taken with the winners. The races begin at 5:40 p.m. and the student must be there to register between 4:40 p.m. and 5:40 p.m. at the designated booth.

The requirements for the scholarship are as follows:
* Must be a college student that will be enrolled full time for Fall 2010.
* Must be in good standing with the college.
* Must be present to win.

The scholarship will be deposited directly to the student's account at the college. The student is asked to know the name and address of the college that they are attending.

"The Louisiana Thoroughbred Breeders Association is pleased to make an investment in the future of our state by investing in the education process," said Tom Early, CEO for the Louisiana Thoroughbred Breeders Association.

Registration time: 4:40 p.m. - 5:40 p.m. CT

Drawing time: Approximately 7:00 p.m.

For more information please call 1-800-772-1195 or visit www.louisianabred.com.

New Calzone.com, hot out of the oven!

2010-06-22T13:44:00.000-07:00

Sometimes we get so busy creating websites and executing marketing campaigns for our beloved clients that our own branding gets put on the back burner. Well, we've finally given www.calzone.com some much needed TLC! Our talented design and development team has been working diligently to completely recreate our Calzone website and we couldn't be more pleased with the results! Now we have a beautiful new platform to share our portfolio, spread news about our shop and our clients, and to let all you web wanderers know what Calzone is all about. Take a peek at our new site and let us know what you think!

DADS LOVE SPAS, TOO!

2010-06-17T06:25:00.001-07:00

These days, Dads are hooked on spa treatments just as much as moms and because of this men have become a vital part of the spa industry.

The men’s grooming market continues to expand, despite the economic downturn during the past few years. Men actually account for as much as 48% of the spa-going population, according to Wellness Capital Management.

Men are just as much into anti-aging and grooming services specific to them as those services that are specific to women AND they love the comfort factor. Guys may not need the frills that female clients need but adding a little masculine design with treatments and relaxation areas specifically designated for men are becoming more and more popular. Men seem to be more willing to disclose their age-related concerns once they are safely behind closed doors and our licensed aestheticians are trained to address these needs with facials designed specifically for men.

Image Is Everything

More than one-third of American men surveyed said they rely on a grooming routine to look more professional, according to the healthcare firm Allergan. One-quarter indicated that their grooming regimes help them to maintain a competitive edge in the workplace. Men today embrace nail services to appear well groomed which helps to boost their professional image.

Contrary to prevailing machismo attitude of recent decades, men throughout history have taken pride in their grooming habits. Ancient Egyptian men used face serums and creams, and exhumed tombs later uncovered pharaohs who were buried with these potions for the afterlife. In Renaissance-era England, men used face powders and moisturizers infused with herbs and flowers. Grooming products for men continued to flourish during the 19th and 20 centuries with an array of pomades, lotions and potions. And like so many trends-from fashion to food- male grooming gained popularity and shed its “girly man” stigma in Europe, Asia and Africa before slowly making its way to the United States.

Spa Mizan has incorporated masculine elements into our tropical Balinese design to make guys feel more comfortable and relaxed. Men love our men’s suite decked out with Internet access, and a 52” flat-screen TV where they can experience private services while watching their favorite sports event, keeping up with the stock market or simply enjoy the peaceful sounds of their favorite spa music.

The #1 requested service, across the board for men in the spa industry is massage. 73% of men surveyed selected massage as the most preferred spa treatment. Understanding the hobbies and pastimes of men allows the therapist to develop a more personalized treatment designed to address specific needs of each guest. Men who take their sports seriously often incorporate regular massage as part of their training. Massage for golfers and runners helps to improve flexibility by targeting specific muscles. The therapist can tailor each treatment to release tension and improve flexibility by using different techniques before and after the athletic event.

So if you are still not sure what to get Dad this Father’s Day, why not treat him to his veryown day at Spa Mizan. Special men’s packages are available and can be viewed on our web-site at www.spamizan.com.

It's time to eat, Lafayette!

2010-06-16T10:59:00.000-07:00

This year's EatLafayette™ Campaign is bigger than ever! With 52 locally owned restaurants from all over the Lafayette area, there truly is something for everyone. Visit the website at www.eatlafayette.com today for a complete list of this years participants, their specials and a convenient map for printing. This year's campaign runs from June 21 - August 15, 2010.

We're gearing up to host 36 of the 52 restaurants tomorrow night at the Petroleum Club of Lafayette for the Taste of EatLafayette™ Business After Hours from 5-7pm. Stop in and sample as many of them as you can while enjoying wine from the good folks at Glazer and soft drinks from Coca-Cola. The event is sponsored by the Lafayette Conventions and Visitors Commission, Glazer, Coca-Cola, Bon Temps Magazine and Calzone.

Look for our new TV commercial to be hitting the air soon and don't forget, just because the EatLafayette™ Campaign isn't year round, our love for these restaurants should be! The website and social media will be updated all year and we encourage you to eat locally year round!

www.eatlafayette.com

2010-06-04T08:20:00.000-07:00

Our breeders/racing incentive awards are why Louisiana is a winner not a loser.

Check out the story in USAToday.

Good Advice For Any Business.

2010-06-02T08:00:00.000-07:00

Ad Agency New Business is Driven to Distraction

Filmed in both of our homes - Louisville, KY and Lafayette, LA.

2010-05-13T04:52:00.001-07:00

Plastic Surgery Associates Names Calzone Agency of Record.

2010-05-12T04:41:00.000-07:00

Brian Livingston

2010-04-27T08:11:00.000-07:00

As an all-breed handler based near Dallas, Texas, our client Brian Livingston works to help show dogs reach their greatest potential.

His goal is to express their character, essence, and spirit in the ring. Brian's leadership and dedication can create confidence and showmanship in every dog he handles. His passion for dogs allows him to work and play with the most incredible dogs, each with its own story. For Brian, handling is a joy!

We created a logo for him that reflects his love of all breeds.

For more information on Brian Livingston, visit his website @ www.brianlivingstonhandler.com

Faudree Shows Us The Way To Success

2010-04-20T12:53:00.001-07:00

Published on The Chronicle of the Horse (http://www.chronofhorse.com)
Home > Three Days Three Ways Interviews Will Faudree
Three Days Three Ways Interviews Will Faudree
By Courtney Young
Created 2010-04-19 22:55
Are you ready for Rolex Kentucky? Will Faudree is, and he'll be there with his Stetson firmly in place at the jog on Wednesday, April 21, showing off the talented and beautiful Pawlow. Will is well-known for his Texas heritage and his smile, but his ability to turn in an efficient, smooth cross-country round has taken this 28-year-old from team gold at the North American Young Riders Championships in 2001 to team gold at the 2003 Pan American Games to the FEI World Equestrian Games in 2006. Rolex Kentucky may be Pawlow's first four-star, but he and Faudree have gone from strength to strength with a win at the Southern Pines Horse Trials (N.C.) this spring and an 11th-placed finish at the Blenheim CCI*** (England) last fall. Will took some time out of his busy schedule at Gavilan Farm in Hoffman, N.C., to answer a few questions from blogger Three Days, Three Ways before he made the trek to Lexington.

Q. How would you describe yourself?
A. I don't know. I've always wanted, for as long as I can remember, to be a professional event rider. It's been my focus and my goal, and I love it. I am very passionate about the sport and passionate about the animals and feel very fortunate that I get to compete and do what it is I love to do.

Q. How did you come across eventing?
A. I grew up in Midland, Texas, which is west Texas. There's a small group of eventers out there now, but I started in the hunter/jumper world when I was 7 years old. I saw the '88 Olympics on TV and decided I wanted to jump the jumps. I drifted into eventing after I saw a movie called Sylvester about a ranch girl and her horse who end up going to Rolex, actually. It's an old western. I thought that was cool. A friend of my mom's told me about aKaren O'Connor clinic in San Antonio. I didn't ride in it, but we went and watched. That was in '94 I think. It was my first taste of eventing and it stuck.

Q. What are you so passionate about when it comes to eventing?
A. The sport. The horses. I think eventing, of all the equestrian sports, demands horsemanship, and I think that's really important. I love every day that I get to get up and work with the horses and be with them. It's not just about the riding. It's not just the competition. It's the day in and day out routine that I love and am passionate about.

Q. How would you describe your teaching style?
A. I've been very fortunate in my life to work with some pretty incredible instructors. I was based with Phillip Dutton as a working student and worked a lot with Karen and David O'Connor coming up through the Young Rider ranks. I was fortunate enough to be named to the USEF Winter Training list starting in 2003 and so have been able to work with Mark Phillips over the last seven years.
My friend Bobby Costello has helped me immensely. Having worked with so many great instructors has influenced my teaching. My philosophy is, when I get on my horse whether it's dressage or jumping or a trot set, I want to have a goal. What do I want to accomplish today? I want to do what I can to meet that goal that day. It's important to have long-term goals and vision, but it's also important to dissect that to make that ultimate goal a reality.

Q. What does the week before Rolex Kentucky look like for you?
A. At this point everything is done in the horse's training and fitness. If they're not fit now, they're not getting fit. If they don't know how to do a change now, they're not going to. Now it's magnifying the tools that I already have, that I know exist and can do in the dressage ring, on cross-country, and in show jumping. They should come out of this week and go into next week feeling like King Kong. They need to come into the competition feeling like they can take over the world. I taper the fitness so they think something must be coming up. They're not working quite as hard, so they're getting a bit more energy that way.

Q. Any additional things you need to pack?
A. At the end of the day, it's another horse show. That's something that's really important to remember. You want everything to be done: The brass needs to be shiny and your tack clean, but that's the standard that I expect of myself on a daily basis. So luckily I've got a great support staff at home, and the trailer is packed up and ready to go. So there's nothing extra special. The only extra thing is the two outfits for the jog-up!

Q. How do you get Pawlow ready for Rolex Kentucky as far as fitness and soundness? And how do you pronounce his name?
A. Mainly like "Paulo." He was bred by a Polish man named Ernesto Pavlovisnki. so the correct pronunciation would be like "Pavlov." He's Ernie to me. It's "Paulo" or "Pavlov," whatever mood the announcer is in! Every horse is different. Not one person is going to copy the next person in getting the horse prepared mentally and physically. Everyone_s fitness program differs. Some have the luxury of hills; some are on the flat. We're on sand footing. My fitness program starts in December when the horses come into work. It's important to do long walks and trots in addition to galloping. Some people think it's no longer long format, so we don't have to do as much fitness. But that's not correct. I do a lot of very long trot sets and gallop every five days. In the winter-December,
January, February-I do interval work in their canter sets. When they start competing, it's more sprinting since they have their base fitness. As far as maintaining fitness, that varies left and right depending on the horse. One thing I do routinely with all my upper-level horses is Adequan and Legend, and they get fed a joint supplement. I'm fortunate to be sponsored by FarmVet and Cavalor, and I believe that helps my horses the best that I can. One thing that's really important is I trot [the horses] every Monday morning for the vet. Keep professionalizing the horses so you can see the slightest change. Maintaining the horses is recognizing something that's not in their normal routine. I'm fortunate in that respect that I have a good farrier and a good vet who have their eyes on my horses a minimum of once a week.

Q. You placed fourth in the CIC*** at The Fork in North Carolina a couple weekends ago ahead of some impressive names and horses. What needs to happen to repeat such a great performance, or better it, at Rolex Kentucky?
A. The important thing is I go into every competition with a clear head knowing I have prepared my horse the best I know how to and that my horse is feeling as confident as he can. I want to go in with three solid performances, and where that places me in the end is where it places me in the end. I was very pleased with my horse cross-coutnry at The Fork. I threw away way too many points in the dressage. Obviously, I've come away working on giving myself better sharpness with the tools that I have. I was very pleased with our show jumping, and Katie Prudent, who has been working with the winter training list, had very good points after the round. I'm definitely going to think of those going into the next competition.

Q. Do you have any pre-ride rituals?
A. I listen to music. I love the musical "Wicked" (my friends think I'm crazy). I listen to music, and I focus myself that way. Music is a very handy tool for me.

Q. Is riding at Rolex Kentucky different than riding at, say, The Fork or Jersey Fresh?
A. Yeah, there's an unbelievable feel to Rolex. I've competed at the World Equestrian Games and [the Badminton CCI**** (England)] and [the Burghley CCI**** (England)] on Antigua, and for me there's so much history there; they've been around for so long. But there's something special about Rolex. At the end of the day it's another event, but it's a really cool feeling when you drive into the Kentucky Hose Park. They do an amazing job, and it's a little bit of an out of this world feeling, like this is in our backyard, this is so cool! We've all worked so hard to get there, so when you drive in it's exciting to go and get to do what you've worked up to doing.

Q. What's your favorite part of Rolex Kentucky?
A. Everything about it! You get to walk around, and it's like "Oh My God." It's really a feeling that you can't describe. There are no words.

Q. If fans want to support you what can they do? Cheer at the water jump?
Autograph signings?
A. I'm doing an autograph signing Thursday or Friday at the USEF booth at lunch. I'll do a Bit of Britain/Nunn Finer course walk at some point too. But if you see me, grab me! I read something somewhere that I was unapproachable or scary, and I'm not. I'll talk to anyone. Come talk to me!

Q. So let's say all goes well at Rolex Kentukcy? What's next?
A. He'll have a break after Kentucky for a little bit, and then we'll see if WEG looks like it's going to be in the fall plan or we may try to take him over to Burghley. This is his first four-star, but every challenge this horse has been handed he's answered and followed up by saying "What next?" He's got a great attitude, and he's a really great horse. I'm excited for what Rolex will bring, and what goes beyond that we'll have to wait and see!

Q. Anything to add?
A. I'd love to say that Jennifer Mosing, who owns Ernie [Pawlow], is an incredible friend of mine and an incredible owner. I am so fortunate to have someone like her in my career as an owner and a friend. She's a really great woman. Her oldest daughter is Kaitlynn, and she_s one of my working students. She just did her first prelim at Longleaf and finished fourth! Jennifer came up for that, and then we'll drive to Kentucky together. It's going to be a lot of fun.

Courtney Young conducts in-depth interviews with the elite of the equestrian world on her blog Three Days Three Ways [5]. Check it out for a behind-the-scenes look into three-day eventing.

2010-03-20T06:42:00.001-07:00

Here's a glimpse of what our newest client is doing. It's just a tiny slice of the entire operation. Classic Equine Equipment has earned a reputation as the leading producer of beautiful, innovative and high-quality stalls and equipment. Classic Equine was founded in 1991 with the mission of providing quality products, and for six years in a row, Classic Equine horse stalls and equipment have been the products of choice in the National Frame Builders Association's "Barn Of The Year" contest.

Christy Schulthess , V.P. for sales and marketing

The Equestrian Practice Keeps Getting Bigger.

2010-03-18T09:32:00.000-07:00

The last month has been an amazing time for Calzone. Our firm has landed several new accounts that fit exactly what we know how to do and what we are passionate about in life.

Among the latest additions are Classic Equine Equipment and Buckley Fence. These U.S. companies have been and are creating world-class, excellent products that define the equestrian market and meet the high quality standards that horsemen and horsewomen demand. We see so many other markets for them in residential and commercial arenas, but that is for the future.

What is so great about these companies is their standard of excellence and commitment to a higher purpose in the definition of what they do and how they do it. They are poised for a rebounding economy while still doing significant business.

Stay tuned to see the work and learn more about these companies. We are so excited to be chosen.

Do you know where your well-leg is?

2010-03-08T13:55:00.000-08:00

Montgomery Knee Board will answer the question at the American Academy of Orthopedic Surgeons this week.

2 Gold Addys and Special Judges' Award

2010-02-27T05:06:00.000-08:00

We are so excited about last night's Addy Awards. Our electronic was the only work awarded the highest awards - Gold Addys. The two were won for the LAspecs Distinctive Eyewear :30 second TV commercial and original music score. The judging committee told us that they judges asked to see the commercial over and over, again. They also called to confirm that the music was original because they just couldn't believe it was.

We believe. Dat's Who!

LAspecs commercial. Calzone/Brian C. Miller Richard. Original music score by "Trio Del Ri" Philip Gould, Fawn Roy, & Chris Roy. Starring Paloma Reyes, Hunter Burke, Jean Denis, Tiffany Richard, Ryan, associate and wardrobe from JoS. A. Bank Clothier.

Medical Device Trade Show Booth

2010-02-26T08:26:00.000-08:00

Designed by Thomas J. Montgomery, MD for use in his practice, the Montgomery Knee Board is a well-leg holder for use in arthroscopic knee surgery. It is used for positioning of the non-operative leg.

The Montgomery Knee Board is intended for use with a foam pad in order to safely and comfortably immobilize the well-leg. It is held in place by the patient's weight under the pad of the operating table.

2010-02-20T15:53:00.000-08:00

So good to be working with Kiki Frayard, again. Check out the new promotional spot for Kiki, an upscale boutique located in Southern Louisiana specializing in handbags, jewelry, perfume, and accessories. Directed by Brian C Miller Richard. Produced by John Gerdsen. Starring Katie Frayard and Sean Manuel. Shot in Lafayette and St. Francisville. Featuring products from Marc Jacobs, Bond No. 9, Creed, Shaesby, Erica Courtney, Barbara Conner, Tolani Scarves.

Haiti Disaster Housing.

2010-02-16T05:31:00.000-08:00

Check out what my Equine Motorcoach partners are doing to help Haiti.

Commercial Living Units Available Now! THESE ARE NOT FEMA UNITS! These units have never been sold or used. Ideal for Haiti Aid Workers, Construction workers, or victims, Immediate housing for 3,800+ people. 502-664-3300

Two Calzones and A Senator

2010-01-08T05:41:00.000-08:00

(Senator Mary Landrieu, Calzone (Dutch Warmblood) and Julie Calzone, Calzone/CEO)

What does a long-time Senator and Calzone CEO, Julie Calzone, have in common - horses. Senator Mary Landrieu not only had ridden horses, she drives her daughter to riding lessons and horse shows three days a week from her home in D.C. Her daughter is a champion equestrienne.

The two women connected when the Senator was a keynote speaker at an awards luncheon that Calzone was an award's recipient.

Both are combining their passion and love for horses in an effort to support and grown the horse industry in Louisiana. Louisiana's economic impact is current measured at $2.45 billion and the state ranks #5 in the U.S.

Calzone has a large stable of equestrian clients: Louisiana Thoroughbred Breeders Associations, Evangeline Downs, Sterling Silver Stables, Will Faudree, Tanglewood Farm and Honeybrook Farm. Julie Calzone is also a principal and owner of Equine Motorcoach and Equine Alert.

Still Crackin'.

2009-12-18T17:56:00.001-08:00

The Official Hot Sauce For The Louisiana Thoroughbred Breeders Association.

2009-12-14T10:43:00.000-08:00

Thanks to our friends at Bruce Foods, we were able to create a private label brand hot sauce using our favorite hot sauce - Louisiana Hot Sauce. Louisiana horse racing is hot and so is our official hot sauce.

Happy Holidays From Team Motorcoach.

2009-12-06T08:37:00.000-08:00