Monday, December 2, 2013
Friday, November 1, 2013
EatLafayette™ and ShopLafayette™ this Holiday Season.
We know you love EatLafayette™ by LafayetteTravel and with the holiday season approaching, it’s time to ShopLafayette! We’d like to introduce you to ShopLafayette™ by LafayetteTravel. The campaign promotes our fabulous shopping, warm and welcoming overnight stays and unique events for travelers and shoppers to enjoy.
Visit ShopLafayette website at: ShopLafayetteLA.com and on social media to get lots of shopping ideas from hundreds of merchants and businesses.
Explore our helpful interactive map to find businesses near you. You can even use it to map your Black Friday adventure ahead of time!
Where else would you rather be other than in the Heart of Cajun Country with your family and friends this Holiday Season?
Allons boutique, Lafayette! Let’s Shop!
Special thanks to our ShopLafayette by Lafayette Travel Sponsors.
Posted by NewsSource at 7:54 AM
Wednesday, October 30, 2013
Tuesday, October 29, 2013
For Immediate Release
(337) 235-2924 ext. 18
2012 Louisiana Sales Graduate Entered in Breeders’ Cup Juvenile Fillies
Owner Dedicates Race to Father Who Will Be 96 in January
(New Orleans, La.) –The Louisiana Thoroughbred Breeders Association has already earned bragging rights in this weekend’s Breeders’ Cup. 2012 Breeders Sales Company of Louisiana graduate, Designer Legs, is entered in the Juvenile Fillies at Santa Anita Park in Los Angeles, California, November 1 and 2.
Designer Legs will be running in the Grade I $2 million mile and one sixteenth race set for two year-old fillies.
“The thoroughbred industry in Louisiana has grown to become one of the state's top industries,” said Roger Heitzmann, secretary/treasurer for the Louisiana Thoroughbred Breeders Association and Breeders Sales Company of Louisiana executive director. “Through the Association’s efforts and the implementation of the breeding incentive program, Louisiana-breds have flourished. Designer Legs’ appearance in the Breeders’ Cup is proof that our horses are competitive anywhere.”
Murray Valene, a 40-year supporter of the Louisiana bred program, purchased Designer Legs at the 2012 sale. “She was a stand out,” said Valene. “She had the ‘look’ and was a big, strong yearling.”
Designer Legs broke her maiden in her first start at Canterbury Park. Less than a month later she won the Prairie Gold Lassie Stakes.
The Graeme Hall daughter won the Grade 2 Adirondack Stakes at Saratoga. She entered the Grade 1 Spinaway Stakes off her win and managed a fifth place finish. The filly then traveled to Keeneland Racecourse in Kentucky where she finished sixth in the Grade 1 Darley Alcibiades Stakes.
Designer Legs won her first two races at Canterbury and Prairie Meadows with trainer Gary Scherer before being turned over to trainer Dallas Stewart by owner Murray Valene to point for the Adirondack. She is still currently in training with Stewart.
Valene feels that Louisiana breds have helped him build a successful program. “Louisiana breds can run anywhere in the U.S.,” said Valene. “They are competitive at any racetrack and the Louisiana Thoroughbred Breeders Association program is the best one out there. It’s my favorite program.”
Designer Legs is proving her owner right with her entry in the Breeders’ Cup Juvenile Fillies this weekend. “She is real,” said Valene. “She has the class and the points to get there. She will try the entire race and this is all for my dad who will be 96 in January.”
Valene reported that the filly is doing extremely well at Santa Anita. “She’s got a pretty good shot because any filly can win this race,” said Valene. “It is a level playing field.”
Two Year-Old Championship entrants shall not have medications, or any other substances administered within 24 hours of post time including authorized bleeder medications otherwise permitted by state regulation.
Valene Farms is ranked as a Graded Stakes Winning Owner with six Top 100 rankings since 2000. Valene Farms has 69 starts in 2013 with 12 firsts, six thirds, and earning of $420,474. Total earning for Valene Farms are listed at nearly $10 million.
Stewart is a multiple Graded Stakes winning trainer. He was second in the 2013 Kentucky Derby with Golden Soul and second in the 2008 Preakness with Macho Again. He has been in the Top 100 Rankings nine times since 2000.
What began as a one day, 7-race event has grown into a two-day, $27 million extravaganza attracting the best horses, trainers, and owners from across the globe. It has also become the unofficial end and culmination of the thoroughbred-racing season, often with the Breeders’ Cup Classic being the deciding factor in Horse of the Year.
For more information call (504) 947-4676 or visit louisianabred.com.
Tuesday, September 10, 2013
Monday, August 19, 2013
ShopLafayette™ by LafayetteTravel
What is ShopLafayette?
ShopLafayette by LafayetteTravel is a campaign to promote shopping at Lafayette Parish businesses along with increasing overnight stays at hotels and motels. The campaign is intended to increase top of mind awareness for Lafayette as a travel destination.
What is the purpose?
The primary purpose is to increase retail sales and hotel/motel occupancy while promoting Lafayette as a place to shop and stay. Individuals, groups and families most likely include a shopping excursion when they travel of out town. The ShopLafayette campaign promotes the diversity of retail, overnight and events during the holiday season.
How will it work?
ShopLafayette by Lafayette.Travel is the marketing engine for promoting what already exists: retail outlets, overnight accommodations and events. All of these are reasons for people to come to Lafayette, especially during the holiday shopping season.
Promotional events and opportunities will be the foundation for media, PR, social media marketing and other campaign drivers.
Kick off promotion period in September including IND Style Show and related fashion/trunk shows.
Holiday Events (Cajun/Creole Christmas)
Holiday Shopping (November)
Last Minute Shopping (December)
Unlike EatLafayette™, which the campaign is modeled after, a store/outlet participation fee is not part of the process. The process would be very difficult with hundreds, if not thousands, of retailers.
Revenue to fund the campaign needs to come from single sources: shopping districts, organizations and other businesses that benefit from the effort.
Who can participate?
All merchants, retailers, restaurants and hotels in Lafayette Parish are included. Website listings and social media mentions are FREE. The campaign is NOT limited to locally-owned establishments.
Who will it target?
The campaign will target out of market media to encourage new dollars and overnight stays, especially during the weekends when hotel/motel occupancy is at its lowest.
This year’s promotional campaign dates are September 15 – December 31, 2013.
How is it marketed?
Paid media: television, print, radio, outdoor and online advertising
Social media: all platforms
Direct marketing: eNewsletters
Promotions: In store, social media, media and direct marketing giveaways, specials and others
Website: shopping districts and interactive map – shoplafayettela.com <http://shoplafayettela.com> .
How is it funded?
Lafayette Travel provided seed funding in 2012 and will continue as a major sponsor. Lafayette Travel also cycles in ShopLafayette ad into its current in and out of market media schedules. This provides a good base of marketing, but it alone is not enough to sustain the campaign.
Media and business sponsorships available are:
• $10,000 title sponsorship
ShopLafayette Sponsor benefits:
* Sponsor brand will appear on all advertising (TV and print as well as mentioned in radio spots), logo/link on the website and mention in all press releases. The sponsor has the opportunity to develop a promotion using the ShopLafayette theme and logo.
* Social media including Facebook, Twitter, YouTube, Instagram, Vine, and Pinterest are leveraged to increase visibility for the sponsor and the campaign. Sponsors can send multiple messages, videos and photos to be posted on all social media.
* The website and all social media are maintained all year long. Posts encourage friends/fans to engage in ShopLafayette by supporting the restaurants and sponsors.
* Opportunity to script special messages on the weekly eNewsletter that has a database of over 10,000+ qualified emails.
* Shopping Centers and Malls sponsorships are only eligible at the $5,000 and above level, although all sponsorship offers will be considered during the inaugural year. Tagged and promotional support will be evaluated as well.
Posted by NewsSource at 12:24 PM