We at Calzone think it's important to read. We read news, industry blogs and publications, non-fiction, fiction, and silly books and just about anything we can get our hands on. Staying current within the marketing, advertising, and public relations industry is essential, but to really stay in front of the crowd, it's important for our industry professionals to come up for air to see what else is going on in the world.
More often than not, I'll be browsing Mashable.com and find an article that describes something I'm currently trying to implement with a client. Or I'll read Austin's PR Soup and come across something I was thinking about while drifting into sleep the night before.
My favorite way to consume news (preferably in the mornings when I'm still under the covers): Twitter. Boom, boom, BAM! Just follow the firms, people, publications and websites you think put out legitimate content, and it's right there waiting for you! Life is so much easier with a smartphone.
Here are a few sites I keep up with:
The Independent, a local paper I can't seem to get enough of.
PR News Online, a site that covers a wide array of topics I'm interested in.
Advertising Age, which offers really great quality material.
The Daily What, to keep up on the latest memes, viral content, and other assorted stories.
Off Track Planet, a really fun, unconventional travel magazine that often pushes the envelope.
National Public Radio; do I really have to justify this one? Unparalleled quality and entertainment. An all-around trusted and respected source.
Last but not least, when I'm in the mood to listen, I tune my radio to 88.7 FM KRVS, Lafayette's local public radio station. (You can even listen online!)
All I know: I'd feel pretty lost without the knowledge I gain each day by reading and learning.