Monday, March 23, 2009

Equestrian Practice Flourishes at Calzone Firm

Conventional and New Media Marketing Tools Grow Business for Clients and Firm

(Lafayette, La.) – What began as a life long passion is fueling growth at a Louisiana-based firm. “When you combine everything you know with everything you love, business just shows up,” said Julie Calzone, owner and CEO of Calzone Advertising & Public Relations.

The long time equestrienne, Julie Calzone, has had a life-long passion for horses. Two of the businesses she owns in addition to her advertising and public relations company are rooted in the horse industry.

Calzone Sporthorse is centered on breeding, training and showing top-quality performance horses in dressage, jumping and thoroughbred horse racing. Equine Motorcoach that she co-owns with Tom and Carolyn Stinnett of Louisville, Kentucky, manufactures luxury RVs that also transport horses.

“Owning those businesses helped refine our firm’s skills in marketing equestrian-related businesses,” said Calzone. “The experience that we have is what is attracting clients to us. Our presence in the market has also exposed us to a larger potential client base.”

The firm creates brand, collateral materials (everything from business cards to stall guards), web sites, eMarketing campaigns, ads, events and new media marketing to attract customers, sponsors and build revenue for its clients.

Recent additions to Calzone’s stable of equestrian clients are:

Louisiana Thoroughbred Breeders Association, a statewide thoroughbred race horse breeding and incentive organization with home offices in New Orleans, Louisiana

Sterling Silver Stables, a world-class facility with family values based in Maurice, Louisiana
Honeybrook Farm, training and sport horse breeding facility in Hockley, Texas
Red Sky Ranch, a family equestrian facility in Broussard, Louisiana
Will Faudree, U. S. World Games and top three-day event competitor Gavilan Farm, owned by Will Faudree and located in Hoffman, NC

“Our mission is to create extraordinary and exceptional products to create great wealth for our clients in their lives and business,” said Calzone. “I am always amazed at the tactical and creative solutions that the team here brings to the table. They help this firm achieve its mission.”

Calzone also continues to service its client base in entertainment, recreation, economic development, real estate, energy and other niche markets.

About Calzone
Calzone is a full-service advertising, marketing and public relations firm offering comprehensive and effective communications services. We create smart and innovative products and processes that get results. Our philosophy is based on the power of strong ideas. All of our work flows from this premise. We educate our clients to take the mystery out of the process.

Products: Advertising, public relations, media relations, media buying, websites, eMarketing, eCommunications, social media marketing, strategic planning and tactical initiatives.

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