Tuesday, June 23, 2009

Calzone Makes the News Happen.

PENINSULA GAMING AGREES TO ACQUIRE AMELIA BELLE CASINO - June 22, 2009 - This news needed to hit Louisiana and national media quickly. Calzone is the long time PR firm for Evangeline Downs Racetrack & Casino in Opelousas, Louisiana. When its parent company needed the news out, the time between the call and the deployment to the media was less than an hour. Within 90 minutes the CBS affiliate was conducting an interview and what followed through other media outlets was a consistent message of that revealed a thoughtful acquisition and a good economic news story.

AP, Business Week, Forbes and a plethora of media in the Gulf Coast region picked up the story. The acquisition creates a synergy of two very compatible properties. The best news is that no jobs were lost.

Click here to see the whole news story.

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