
Todd came to us recently looking to re-brand his company in hopes of shaking his contemporary image and becoming more approachable to potential clients. The first step in this process to change the name of his company from 'Todd Zimmerman Interiors' to simply 'Design By Todd.' The new logo (pictured above) communicates style, creativity and comfort on a professional level. The theme that has emerged from Todd's work process is 'A genuine sense of specialness.' In using an actual wax seal on his collateral materials, every piece of branded material that passes from Todd's hands to his clients will embody that specialness. The next steps in this process will include e-newsletter marketing, a new website, seminars, social networking, direct mail pieces and new signage for his 606 Lee Avenue location.
No comments:
Post a Comment