Calzone, Louisiana-based full-service advertising agency, is producing websites as strategic marketing tools for its clients.
Full-service agencies have had to transform themselves with the digital age. The mechanism for engaging customers has shifted as the Internet and its providers create new platforms for communication. “Full-service agencies need to remember that they are in the communication business,” Julie Calzone, CEO of Calzone, says. “We create connections and community for our clients.”
Calzone understands that traditional media and new media platforms and integration continue to evolve and morph. Calzone continues, “Each one of our clients has its own digital sphere/core website that social media and other platforms are integrated into to maximize performance and results for the client. While most agencies are still touting ‘branding’ as their core strategy, Calzone’s client initiatives have evolved to ‘engagement’ strategies. We are relentless in our efforts and work flow to ensure that ‘engagement’ strategies are tactically effective and results driven. We create the conversations and more often are leading them.”
Below are examples of Calzone’s recent websites that have been completed for clients.
Philippe’s Wine Cellar
The Philippe’s Wine Cellar website features an online catalog of the wine available in the store. Also available are articles about pairing, tasting, and rating wine, in addition to contact information and a built-in web form that allows visitors to ask questions of Philippe and his team. A built-in events calendar keeps patrons up to date on in-house and collaborative events. Current and potential customers can interact with Philippe’s Wine Cellar through a blog, Facebook, and weekly enewsletter. Enewsletter subscribers receive special information on sales and tastings before anyone else.
Julie Calzone, Tom and Carolyn Stinnett combined their expertise in the RV and horse industries to create a one of a kind all-in-one RV and horse transport, Equine Motorcoach™. Today’s Equine Motorcoach features two-, four- and six-horse configurations with fully-loaded amenities on the interior and exterior. The interior has a spacious full bath, complete kitchen, and multiple sleeping accommodations. The horse transport area has air ride suspension and European slant load configuration to provide horses with the best possible ride. It is backed by one of the United States' largest independent RV dealer, Stinnett RV, which is located near the manufacturing capitol of the RV industry in Indiana, USA.
The Equine Motorcoach website features a full tour with video and picture galleries and extensive manufacturing details. Visitors can contact the manufacturers directly or use a contact form built into the website. Frequently updated Facebook, Twitter, and Pinterest accounts allow fans to further connect with Equine Motorcoach, and are the highest referrers for website traffic other than Google. A blog keeps site visitors engaged and updated as well as a news feed and newsroom where enewsletters and press releases are posted.
Equine Alert systems assist horse owners with keeping an eye on horses and facilities even when owners are not on the property. Equine Alert offers security and safety for horses and equipment, fire detection, 24/7 live video monitoring of horses and premises, remote/ off-site control and monitoring, prevention of valuable equipment theft, greater peace of mind, protocol and emergency training, visual and two-way audio cameras and national monitoring.
EquineAlert.com website provides information about installation, uses and contact information for customer support. Smart phone applications allow customers to monitor their horses on the go, and Facebook and Twitter accounts keep fans informed and updated. Press releases and enewsletters are posted to the website as well, so interested site visitors can read about industry advancements and new offerings from Equine Alert.
What started as a tradition between 7 close friends has evolved into a new kind of clothing boutique for women. 7 Chics is the place for clients to find the perfect outfit, get hair and makeup done, and hang out with friends before a night on the town.
The 7 Chics website provides information about the boutique’s concept, services, and products. Pictures of inventory are updated frequently as well as sale items. Contact information and their popular Facebook page allow clients to interact with 7 Chics staff and get information about new items, sale items, services, specials and parties.
Tereson Dupuy’s website is a platform help other entrepreneurs learn how they can be successful in business through her lessons of perseverance, patience, pride and passion – the 4Ps that have propelled her to grow a multi-million dollar company that initially started with a $10 investment.
TeresonDupuy.com offers information about Dupuy’s advocacy and speaking topics as well as useful resources about cloth diapers and for entrepreneurs. Visitors to the site and those interested in having Tereson speak at an event can access contact information to ask questions and make arrangements.
Design By Todd
Todd Zimmerman is an established interior designer in Lafayette, Louisiana with clients locally and across the United States. Todd considers his best asset to be his ability “to match the individual or individuals with the most effective, and prosperous environment that is aesthetically pleasing and comfortable.”
DesignByTodd.com provides information about Zimmerman’s background and that of his staff, along with contact information. Visitors and interested clients can browse photos of previous work, learn about Zimmerman’s design solution services, and read the team’s blog for inspiration. Available in the footer of the site are links to social networking sites such as Facebook, Twitter, and YouTube, where fans and clients can catch up on news from the design team and new materials.
For more information about Calzone, visit the agency website at calzone.com or call (337) 235-2924.