Quarter Specials at the Quarter Horse Races!

Join us this weekend at Evangeline Downs Racetrack & Casino for great specials, food and fun!

The highlight of the meet is the Louisiana Quarter Horse Breeders Association $1 million Breeders' Futurity on Saturday, November 17.

If you can't make it to Evangeline Downs for live racing, join us at BetLouisiana.com.

The site that supports Louisiana horsemen.

Must be 18 or older to wager. Must be 21 or older for the consumption of alcohol. Prices exclude tax and gratuity. Government issued photo ID required. Management reserves all rights.

EatLafayette's Glass is Full: Robert Mondavi Wine Now a Title Sponsor of EatLafayette 2012

For Immediate Release

Media Contact:

Julie Calzone

337.235.2924 ext. 18

jcalzone@calzone.com

LCVC Contact:

Kelly Strenge

337.232.3737

kstrenge@lafayettetravel.com

EatLafayette’s Glass Is Full

Robert Mondavi Wine Now a Title Sponsor of EatLafayette™ 2012

(Lafayette, La.) – Robert Mondavi Wines has joined The New Fly Lafayette Club as a title sponsor for the 2012 EatLafayette campaign.

In its eighth year, EatLafayette is celebrating 61 locally-owned participating restaurants. The campaign runs June 18 – Aug. 15.

“Having Mondavi Wines engaged as a title sponsor this year has allowed us to reach a new level in our campaign,” said Gerald Breaux, executive director for the Lafayette Convention and Visitors Commission (LCVC).

He added, “We think now is definitely the right time to take the campaign up a notch, given the area’s recent recognitions.”

Rand McNally and USA Today’s 2011 Best of the Road campaign recognized Lafayette as the Best Small Town for Food and a national Southern Living contest awarded it the 2012 Tastiest Town in the South.

“People in Acadiana not only appreciate good food, but also good wine,” continues Breaux. “It is a good pairing.”

Dwight Prudhomme, executive vice president at Republic National Distributing Company agrees that EatLafayette and Mondavi is a good pair.

“Robert Mondavi Winery is proud to be a sponsor of EatLafayette, which celebrates great cuisine and the entrepreneurial spirit of Lafayette,” said Prudhomme.

“Lafayette is unique, robust and flavorful; a lot like Robert Mondavi Wines themselves,” Prudhomme added.

Mondavi and its distributor, Republic National Distributing Company, are hosting the participating restaurants in an afternoon promotion and tasting session prior to the campaign start. They are also working with the restaurants to pair Mondavi wines with specials and other menu items.

For more information, contact the Lafayette Convention and Visitors Commission at (337) 232-3737 or visit the EatLafayette website at www.eatlafayette.com.

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About Robert Mondavi Wines

When Robert Mondavi founded his namesake winery in 1966, his vision was to create Napa Valley Wines that would stand in the company of the world’s finest. For more than four decades, Robert Mondavi Winery has led the California wine industry – and much of the world – with innovations in winemaking and winegrowing, as well as educational and cultural outreach.

About EatLafayette™

What started as a conversation between two local businessmen in Lafayette, Louisiana has evolved into a successful promotions campaign that provides a unique opportunity for people to experience local cuisine in Lafayette. Charlie Goodson, owner of Charley G’s Seafood Grill, and Gerald Breaux, executive director of the Lafayette Convention and Visitors Commission got together in early 2005 to discuss how locally-owned restaurants could gain visibility in a market flooded with big-dollar franchise restaurant advertising.

The result of those conversations was a summer EatLafayette campaign that is now in its eighth year. EatLafayette is a two-month celebration showcasing the restaurants that make Acadiana culture so appetizing. This year’s campaign is a true success with sixty-one restaurants signed up to participate.

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Calzone Producing Websites as Strategic Marketing Tools

Calzone, Louisiana-based full-service advertising agency, is producing websites as strategic marketing tools for its clients.

Full-service agencies have had to transform themselves with the digital age. The mechanism for engaging customers has shifted as the Internet and its providers create new platforms for communication. “Full-service agencies need to remember that they are in the communication business,” Julie Calzone, CEO of Calzone, says. “We create connections and community for our clients.”

Calzone understands that traditional media and new media platforms and integration continue to evolve and morph. Calzone continues, “Each one of our clients has its own digital sphere/core website that social media and other platforms are integrated into to maximize performance and results for the client. While most agencies are still touting ‘branding’ as their core strategy, Calzone’s client initiatives have evolved to ‘engagement’ strategies. We are relentless in our efforts and work flow to ensure that ‘engagement’ strategies are tactically effective and results driven. We create the conversations and more often are leading them.”

Below are examples of Calzone’s recent websites that have been completed for clients.

Philippe’s Wine Cellar

www.philippeswinecellar.com

The Philippe’s Wine Cellar website features an online catalog of the wine available in the store. Also available are articles about pairing, tasting, and rating wine, in addition to contact information and a built-in web form that allows visitors to ask questions of Philippe and his team. A built-in events calendar keeps patrons up to date on in-house and collaborative events. Current and potential customers can interact with Philippe’s Wine Cellar through a blog, Facebook, and weekly enewsletter. Enewsletter subscribers receive special information on sales and tastings before anyone else.

Equine Motorcoach

www.equinemotorcoach.com

Julie Calzone, Tom and Carolyn Stinnett combined their expertise in the RV and horse industries to create a one of a kind all-in-one RV and horse transport, Equine Motorcoach™. Today’s Equine Motorcoach features two-, four- and six-horse configurations with fully-loaded amenities on the interior and exterior. The interior has a spacious full bath, complete kitchen, and multiple sleeping accommodations. The horse transport area has air ride suspension and European slant load configuration to provide horses with the best possible ride. It is backed by one of the United States' largest independent RV dealer, Stinnett RV, which is located near the manufacturing capitol of the RV industry in Indiana, USA.

The Equine Motorcoach website features a full tour with video and picture galleries and extensive manufacturing details. Visitors can contact the manufacturers directly or use a contact form built into the website. Frequently updated Facebook, Twitter, and Pinterest accounts allow fans to further connect with Equine Motorcoach, and are the highest referrers for website traffic other than Google. A blog keeps site visitors engaged and updated as well as a news feed and newsroom where enewsletters and press releases are posted.

Equine Alert

www.equinealert.com

Equine Alert systems assist horse owners with keeping an eye on horses and facilities even when owners are not on the property. Equine Alert offers security and safety for horses and equipment, fire detection, 24/7 live video monitoring of horses and premises, remote/ off-site control and monitoring, prevention of valuable equipment theft, greater peace of mind, protocol and emergency training, visual and two-way audio cameras and national monitoring.

EquineAlert.com website provides information about installation, uses and contact information for customer support. Smart phone applications allow customers to monitor their horses on the go, and Facebook and Twitter accounts keep fans informed and updated. Press releases and enewsletters are posted to the website as well, so interested site visitors can read about industry advancements and new offerings from Equine Alert.

7 Chics

www.7chics.com

What started as a tradition between 7 close friends has evolved into a new kind of clothing boutique for women. 7 Chics is the place for clients to find the perfect outfit, get hair and makeup done, and hang out with friends before a night on the town.

The 7 Chics website provides information about the boutique’s concept, services, and products. Pictures of inventory are updated frequently as well as sale items. Contact information and their popular Facebook page allow clients to interact with 7 Chics staff and get information about new items, sale items, services, specials and parties.

Tereson Dupuy

www.teresondupuy.com

Tereson Dupuy’s website is a platform help other entrepreneurs learn how they can be successful in business through her lessons of perseverance, patience, pride and passion – the 4Ps that have propelled her to grow a multi-million dollar company that initially started with a $10 investment.

TeresonDupuy.com offers information about Dupuy’s advocacy and speaking topics as well as useful resources about cloth diapers and for entrepreneurs. Visitors to the site and those interested in having Tereson speak at an event can access contact information to ask questions and make arrangements.

Design By Todd

www.designbytodd.com

Todd Zimmerman is an established interior designer in Lafayette, Louisiana with clients locally and across the United States. Todd considers his best asset to be his ability “to match the individual or individuals with the most effective, and prosperous environment that is aesthetically pleasing and comfortable.”

DesignByTodd.com provides information about Zimmerman’s background and that of his staff, along with contact information. Visitors and interested clients can browse photos of previous work, learn about Zimmerman’s design solution services, and read the team’s blog for inspiration. Available in the footer of the site are links to social networking sites such as Facebook, Twitter, and YouTube, where fans and clients can catch up on news from the design team and new materials.

For more information about Calzone, visit the agency website at calzone.com or call (337) 235-2924.

How many times are we as business professionals so engaged the process of applying our skills to all of our clients, that we neglect to apply them to our own businesses?

You've probably already had the same reasons (excuses) we did - too busy, not enough hours, need those billable hours and more. We're discovering that our productivity is increasing as we apply the very processes that have made our clients successful to our own firm. Simply, we are making time for it. My mother used to say, "you make time for the things that are really important to you - no exceptions."

What's happening is that the clients are gaining a larger benefit from our collective thinking and processes. We've created so much success for them already, we can't even imagine (or we can) how much more success we are going to create for them.

We are here to serve our clients. The better we serve ourselves, the better we will serve them.

Fine Dining Restaurant Taps Into Calzone eMarketing.

We have several clients that have been served by Calzone over the years. Some of them come to us from time to time for assistance when there are changes in the market or in their product. One that we serve is Cafe Vermilionville.

There was a new chef, Alex Patout, and a re-energized focus by the owner, Ken Veron. Conventional advertising methodology was just not working nor in the budget. Most locally-owned fine dining establishments do not have budgets that can compete with franchise operations.

Our knowledge of Cafe V is intimate. Our history and our life experiences are connected. We implemented a comprehensive PR campaign (get them in the media and invite the right media for a night of dining with the new chef and menu) and Calzone's custom eMarketing program. We connected Cafe V with its customers and the word spread quickly. Often times reservations were double the expectations.

It is important to note that none of our efforts would have been productive if the food and service were not "over the top." The dining experience far exceeded our creative and marketing program -- as it should.

Stay tuned for the new website and other fabulous events at Cafe V.