Thursday, January 31, 2013

Monday, January 21, 2013

Talk To The Right People

The best way to convey any kind of message is through direct communication. Conversations are where businesses begin and end, and if you're not having the right conversations with the right people, your business is doomed.

Yes, I said it. Doomed. Your business may continue on, but you're making things WAY more difficult than they need to be if you aren't talking to the right people.

This is where strategic planning and marketing come in.

Calzone is a full-service agency, which means we make sure our clients have everything they need on all fronts. There's no point in developing a good marketing strategy for their current and potential customers if no one in the company knows what they're supposed to be doing.

Our strategic planning services help our clients get grounded in who they are, what they're offering, and why their market needs them. Then our marketing services make sure our client's message gets to their target market and furthermore, converts to sales.

Again, no one cares about a fantastic marketing strategy if none of it is converting to sales. We want our clients' businesses to grow, we want to help enrich their market's lives, and we want everyone involved to feel a sense of wealth - of time, money, energy, enthusiasm, or support.

That's what we do. We create wealth with our conversations.

Give us a call at 337-235-2924 ext. 12 to start a conversation that will create wealth for your company.

Sue Bray Consulting Ramping Up


(Camarillo, Ca.) – With the new year, Good Sam’s well known long term executive, Sue Bray, is escalating her consulting business, Sue Bray Consulting, As a consultant, Bray will be utilizing her expertise and experience in marketing and developing association membership benefits and producing events.­

Bray’s long term involvement with the Good Sam Club began when she was hired as chapter activities director more than 30 years ago. Shortly thereafter, she was named vice president and executive director of the Club. During her tenure, the organization grew from less than 200,000 members to more than one million member families. Sue spent most of her career with Good Sam developing partnerships and benefits for members, including the popular trip routing service, an RV financing program, a member credit card, and was deeply involved in the design and launch of the club’s highly regarded emergency road service. 

Bray was instrumental in designing and developing many of the Good Sam member benefits and activities, including the Standby Sams volunteer network and developing discount partnerships for the club’s Smile & Save program. She managed club members’ participation in several major charity initiatives, including Law Enforcement Torch Run for Special Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also represented RV consumers at federal, state and local levels, forging several major RV legislative issues.

In 2009, Bray was inducted into the RV Hall of Fame in Elkhart, Indiana – one of the youngest members and only the ninth woman selected for the RV industry’s most prestigious honor.

Sue Bray Consulting was formed in 2010, and companies utilizing Bray’s services include Equity Lifestyle Systems, RVing Women, the Venice Beach House, and the Good Sam Club. Most recently, Bray was charged with expanding the Club’s Rally program from one annual event to three successful Rallies held in 2012, hosting more than 20,000 Good Sam members.

For more information, visit, or call (805) 981-2951.

Wednesday, January 16, 2013