Easter Donuts

The Easter Bunny came early to Calzone. Sweet treats for our hardworking team!

Reputation Management

According to a survey described in the March 18 issue of ADWEEK, people are feeling the pressure to manage their reputation, on and offline.

Check out the article here.

The same goes for businesses. The internet has made the job of public relations and marketing so much more broad - some businesses have trouble even finding, much less understanding, the sources of public opinion and how to make them work for their company.

That's where Calzone comes in. We can help businesses find out what their market is saying about them, what people who aren't their market are saying about them, and why both of those are so. Then we help businesses use current resources and create their own content to manage their reputation online and offline, with their target market and the public as a whole.

We find that being proactive instead of reactive works best for many companies when it comes to reputation management. We're here to help.

See the infographic below in detail by clicking here.

Talk To The Right People

The best way to convey any kind of message is through direct communication. Conversations are where businesses begin and end, and if you're not having the right conversations with the right people, your business is doomed.

Yes, I said it. Doomed. Your business may continue on, but you're making things WAY more difficult than they need to be if you aren't talking to the right people.

This is where strategic planning and marketing come in.

Calzone is a full-service agency, which means we make sure our clients have everything they need on all fronts. There's no point in developing a good marketing strategy for their current and potential customers if no one in the company knows what they're supposed to be doing.

Our strategic planning services help our clients get grounded in who they are, what they're offering, and why their market needs them. Then our marketing services make sure our client's message gets to their target market and furthermore, converts to sales.

Again, no one cares about a fantastic marketing strategy if none of it is converting to sales. We want our clients' businesses to grow, we want to help enrich their market's lives, and we want everyone involved to feel a sense of wealth - of time, money, energy, enthusiasm, or support.

That's what we do. We create wealth with our conversations.

Give us a call at 337-235-2924 ext. 12 to start a conversation that will create wealth for your company.

It's Beginning To Feel A Lot Like Christmas!

Our corporate headquarters in downtown Lafayette, Louisiana were covered in snow this morning. Needless to say we had already had snowball fights at home or we would have been a mess for our client meetings today.

We're off to the races!

Want to buy a race horse? Our client, the Louisiana Thoroughbred Breeders Association, is in the business of rewarding Louisiana thoroughbred horse breeders and owners with one of the most generous incentive programs on the planet.

Through the Breeders Sales Company of Louisiana you can buy a yearling (one year old race horse) for future racing. We just completed a major campaign with funds from the LTBA and Louisiana Economic Development. Louisiana is ranked #5 in the U.S. in the horse business.

Check out one of TV spots that's posted on their website: www.louisianabred.com.

How it all starts.

We've been doing this advertising and media game for a long time. We've been doing a lot of social media for our clients and decided it was time for us to have some fun on our own. You can see our work at calzone.com and know that we've been through a lot of evolution and revolution over time. It would just take way too much time to go into it all, but I'm sure some of it will come out as this dialogue progress.

The project I have on display here all started with my friend who loves dogs. She wanted a website and needed a logo. The Art Director immediately recommended "I Heart Dogs!" and we laughed. Then we (well, he) got to work.

There are 6 people in the family: mom, dad, 2 girls and 2 boys. Then there are the dogs, the other family member. It's a house and a home and the dogs are in their home, the kennel.

Get it? 7 stars for each of the family members! And, don't you think the "nk" with the "n" reversed looks like a home with a chimney?