For Immediate Release
Media Contact:
Julie Calzone
Lafayette Travel Contact:
Kelly Strenge
(Lafayette, La.) – It is year nine for EatLafayette™ by Lafayette Travel and year three for title sponsor Fly Lafayette Club.
This year’s edition of the campaign that celebrates and markets
Lafayette, Louisiana’s one-of-a-kind locally owned restaurants signed up
71 participants, a record number.
It was a simple concept of helping locally owned eateries attract
customers that has grown to a multi-media campaign that now spans 11
weeks beginning June 17. The campaign is funded by sponsorships, registration fees, Lafayette Travel and support by local media groups.
Past campaigns have been touted as the reason why summer months
that are typically the slowest in the restaurant business are now some
of the busiest months for participants.
The Fly Lafayette Club is the Lafayette Regional Airport’s way of
thanking travelers for using the airport for their flights. Members have
the opportunity to win great rewards from sponsors. Gifts include free
meals from some of the EatLafayette restaurants, merchandise, gift
certificates from local merchants and more.
“We have thousands of Fly Lafayette Club members,” said Greg
Roberts, director of aviation for the Lafayette Regional Airport. “Every
year we sign up hundreds of new fans through EatLafayette events. It is
a great combination of programs that have people who are passionate
about all things ‘Lafayette’.”
“It is really partnership of three organizations (Lafayette Travel,
Fly Lafayette Club and EatLafayette) that market the best of what
Lafayette has to offer to the community and travelers.” Said Ben
Berthelot, executive director for the Lafayette Convention and Visitors
Commission. “Lafayette is the heart of Louisiana's Cajun Country and
home to Cajun and Creole music, food and culture. Our locally owned
restaurants and airport are gateways to the amazing flavors and
experiences of our community. It is what sets us apart.”
Lafayette is known for its distinct culinary identity that is a
combination of generations old restaurants and creations by new, young
chefs who are creating a town of “foodies.”
“With raising costs and shrinking margins it becomes a challenge to
bring customers in without deep discounts,” said Tim Metcalf, president
of Dean-O’s Pizza. “EatLafayette is the perfect opportunity to bring in
new faces without huge costs. By encouraging locals to keep their hard
earned dollars local and visit Lafayette’s best restaurants it’s a cost
effective marketing plan. Dean-O’s uses EatLafayette as the centerpiece
of their summer ad campaign. In simple terms ‘It Works’.”
For more information, contact the Lafayette Convention and Visitors Commission at 337.232.3737 or visit the EatLafayette website at www.eatlafayette.com.
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