East Meets Best - Calzone snags 2 Addy's for television spots!

Saturday night, the Calzone crew attended the 2011 AAF Addy Awards at City Club in River Ranch. We wined and dined and mingled with the best of the best in the advertising business in Lafayette.

We are excited to say that our team picked up a Silver Addy Award for Local :30 Television Commercial for the Plastic Surgery Associates 'Under the Sheets' spot.



And we are especially proud of our Gold AddyAward for Local :30 Television Commercial for Kiki.

A Genuine Sense of Specialness

Todd Zimmerman is an established interior designer in Lafayette, LA with clients both locally and across the U.S. He has a well-rounded background and education in design, and his experience with high end design firms as well as an independent designer has allowed him to cater to a multitude of clients. His work includes both commercial and residential spaces of all sizes. Todd considers his best asset to be his ability "to match the individual or individuals with the most effective, and prosperous environment that is aesthetically pleasing and comfortable." Todd's education, experience and constant exploration of new design styles allows him to accommodate the tastes of many clients. His work is specific to the client.

Todd came to us recently looking to re-brand his company in hopes of shaking his contemporary image and becoming more approachable to potential clients. The first step in this process to change the name of his company from 'Todd Zimmerman Interiors' to simply 'Design By Todd.' The new logo (pictured above) communicates style, creativity and comfort on a professional level. The theme that has emerged from Todd's work process is 'A genuine sense of specialness.' In using an actual wax seal on his collateral materials, every piece of branded material that passes from Todd's hands to his clients will embody that specialness. The next steps in this process will include e-newsletter marketing, a new website, seminars, social networking, direct mail pieces and new signage for his 606 Lee Avenue location.

Birthdays are just so freakin' fantastic at Calzone.

The Social Database - That's What We're Talking About!

We all know that electronic newsletters and social media outlets like Facebook and Twitter are crucial elements in marketing a business these days. We at Calzone are always working to make these components flow together seamlessly so that our clients can get information to their customers efficiently.

One way we like to do this is with a Facebook application that allows Fans to sign-up for electronic newsletters directly from a Facebook Business Page. Facebook users interact with a Facebook Business Page as intimately as they would a website these days, so why wouldn't we give them the opportunity to ask for more information and communication with a brand? It builds contact database within the social community!

A simple Facebook app ties directly to the electronic newsletter manager, and can sort users who sign up through Facebook into their own list, so business owners know who is interacting with their brand via Facebook.

We absolutely love the connectivity of media and they way it helps to create stronger brands!

EatLafayette 2011 - Same Campaign. New Flavor.

Same campaign. New Flavor.

With EatLafayette entering it's 7th year, the campaign needed a bit of a face-lift. First in line, the website. Not only are we planning a new look and feel, but we're upgrading the functionality and content management as well as expanding a little.

This year, we're back with a fresh face and easier to navigate site with more information at your fingertips. This year, each restaurant that participates in EatLafayette will have their own page on the site. Their own home base for contact info, social networking links, website link, hours, menu, photos, video, etc. We're also introducing a specials icon, which will appear next to a restaurant's name and information throughout the site so that it's easy to tell by looking at the listings which restaurants are offering a money-saving special. The brochure gets a design update, too, but will still include all restaurant listings and the map in a convenient, compact size.

The 2011 EatLafayette campaign will run from June 20 - August 15, 2011.
Keep checking back for a brand new EatLafayette.com, coming soon with a new look and new participating restaurants!

Allons manger!

Local Surgeons to Attend National Symposium to Learn New Techniques in Cosmetic Surgery

(Lafayette, La.) - Dr. Louis Mes and Dr. Terry Cromwell of Plastic Surgery Associates in Lafayette, Louisiana will be attending the 45th Annual Baker Gordon Educational Symposium, February 10-12th, 2011, in Miami, Florida.

The focus of this year’s Baker Gordon Symposium is defining the transformational effects of volume addition in aesthetic (cosmetic) surgery – the alliance of surgical composition with structural enhancement. One of the topics to be discussed at this year’s symposium is advanced filler injection techniques, emphasizing which filler material, including fat, is best suited for specific regions of facial aging. Another name for these injections is the “liquid face lift”.

Dr. Mes and Dr. Cromwell will attend the symposium as part of their annual fulfillment of continuing medical education requirements to maintain their statuses as board-certified surgeons by The American Board of Plastic Surgery. This year’s Baker Gordon Symposium is jointly sponsored by The American Society for Aesthetic Plastic Surgery and The University of Miami Leonard M. Miller School of Medicine in cooperation with Mercy Hospital, Miami, Florida. The symposium is endorsed by the American Society of Plastic Surgeons and the International Society of Aesthetic Plastic Surgery.

Plastic Surgery Associates is located at 1101 South College Road Suite 400, Lafayette, LA 70503. • Phone: (337) 233-5025 • (800) 950-9290 • www.psassoc.com
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