Wednesday, May 30, 2012

EatLafayette's Glass is Full: Robert Mondavi Wine Now a Title Sponsor of EatLafayette 2012

For Immediate Release

Media Contact:
Julie Calzone
337.235.2924 ext. 18
LCVC Contact:
Kelly Strenge
EatLafayette’s Glass Is Full
Robert Mondavi Wine Now a Title Sponsor of EatLafayette™ 2012

(Lafayette, La.) – Robert Mondavi Wines has joined The New Fly Lafayette Club as a title sponsor for the 2012 EatLafayette campaign.

In its eighth year, EatLafayette is celebrating 61 locally-owned participating restaurants. The campaign runs June 18 – Aug. 15.
“Having Mondavi Wines engaged as a title sponsor this year has allowed us to reach a new level in our campaign,” said Gerald Breaux, executive director for the Lafayette Convention and Visitors Commission (LCVC).

He added, “We think now is definitely the right time to take the campaign up a notch, given the area’s recent recognitions.”

Rand McNally and USA Today’s 2011 Best of the Road campaign recognized Lafayette as the Best Small Town for Food and a national Southern Living contest awarded it the 2012 Tastiest Town in the South.

“People in Acadiana not only appreciate good food, but also good wine,” continues Breaux. “It is a good pairing.”
Dwight Prudhomme, executive vice president at Republic National Distributing Company agrees that EatLafayette and Mondavi is a good pair.

“Robert Mondavi Winery is proud to be a sponsor of EatLafayette, which celebrates great cuisine and the entrepreneurial spirit of Lafayette,” said Prudhomme.

“Lafayette is unique, robust and flavorful; a lot like Robert Mondavi Wines themselves,” Prudhomme added.
Mondavi and its distributor, Republic National Distributing Company, are hosting the participating restaurants in an afternoon promotion and tasting session prior to the campaign start. They are also working with the restaurants to pair Mondavi wines with specials and other menu items.

For more information, contact the Lafayette Convention and Visitors Commission at (337) 232-3737 or visit the EatLafayette website at

About Robert Mondavi Wines
When Robert Mondavi founded his namesake winery in 1966, his vision was to create Napa Valley Wines that would stand in the company of the world’s finest. For more than four decades, Robert Mondavi Winery has led the California wine industry – and much of the world – with innovations in winemaking and winegrowing, as well as educational and cultural outreach.

About EatLafayette™
What started as a conversation between two local businessmen in Lafayette, Louisiana has evolved into a successful promotions campaign that provides a unique opportunity for people to experience local cuisine in Lafayette. Charlie Goodson, owner of Charley G’s Seafood Grill, and Gerald Breaux, executive director of the Lafayette Convention and Visitors Commission got together in early 2005 to discuss how locally-owned restaurants could gain visibility in a market flooded with big-dollar franchise restaurant advertising.
The result of those conversations was a summer EatLafayette campaign that is now in its eighth year. EatLafayette is a two-month celebration showcasing the restaurants that make Acadiana culture so appetizing. This year’s campaign is a true success with sixty-one restaurants signed up to participate.

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