You may remember the last time we talked about marketing here - Calzone puts an emphasis on talking to the right people. Once you know the people who would be willing to buy your product or service, all you have to do is talk to them and close the sale.
But here's the thing: You have to speak their language. You have to go where they are. You have to make yourself known. If your market doesn't know about what you're up to or how you can help them, how are they supposed to know to buy your product over your competitor's?
That's why we tapped into live chat events on the web. These chats are most prevalent on Twitter, but can be found on other sites, as well. Monday night we created such a buzz about our #FuzziBunzChat that we were trending on Twitter, and everyone talking about #ClothDiapers that night knew about what we were doing. Over 20,000 people saw just two of our announcement posts on Facebook (without paying for promotion!) and that number is still growing.
We analyzed the FuzziBunz social media and web stats and chose just the right time to have a great conversation with their excited fans all over the world.
Catch up on what everyone said and watch the video everyone was talking about by visiting FuzziBunz.com/FuzziBunzChat.
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