Two Scholarships to be Awarded at Louisiana Legends Night

Media Contact: Julie Calzone (337) 235-2924 ext. 18 jcalzone@calzone.com LTBA Contact: Roger Heitzmann (504) 947-4676 roger@louisianabred.com

Two Scholarships to be Awarded at Louisiana Legends Night OPELOUSAS, La. – Louisiana Legends Night will take place on Saturday, May 25, at Evangeline Downs Racetrack Casino & Hotel in Opelousas, La. The Louisiana Thoroughbred Breeders Association will award a total of two scholarships, each valued at $1,000, during the event.  The requirements for the scholarship are as follows:  Must be a college student enrolled full-time for Fall 2019.  Must be in good standing with the college or university.  Must be present to win at the Winner’s Circle when the announcement is made.  Must have college ID and government-issued ID.  For Louisiana Legends Night:  Registration: 4:40 p.m. – 5:40 p.m. at the designated booth  Races begin: 5:50 p.m.  Drawing Time: The scholarships will be awarded after the fifth race. The scholarship will be deposited directly into the student’s account at the college or university. The student is asked to know the name and address of the college that they are attending.  “The Louisiana Thoroughbred Breeders Association continues to make an investment in the future of our state by investing in our students and the education process,” said Roger Heitzmann, secretary/treasurer for the Louisiana Thoroughbred Breeders Association. “This type of investment is for our future, the state, as well as the organization. Our hope is that these scholarships get the younger generations invested in LTBA so that our organization stays the top breeding incentive program in the United States.” Louisiana Thoroughbred Breeders Association manages the best incentive program for breeding thoroughbreds in the United States. Since the organization formed, this has led to increased purses, better quality horses, and increased interest in racing and breeding horses. The thoroughbred racing and breeding industry generates over $1 billion and employs over 60,000 people in the state of Louisiana. For more information about Louisiana Thoroughbred Breeders Association visit louisianabred.com or call (504) 947-4676. ###

Live Web Events - #FuzziBunzChat

You may remember the last time we talked about marketing here - Calzone puts an emphasis on talking to the right people. Once you know the people who would be willing to buy your product or service, all you have to do is talk to them and close the sale.

But here's the thing: You have to speak their language. You have to go where they are. You have to make yourself known. If your market doesn't know about what you're up to or how you can help them, how are they supposed to know to buy your product over your competitor's?

That's why we tapped into live chat events on the web. These chats are most prevalent on Twitter, but can be found on other sites, as well. Monday night we created such a buzz about our #FuzziBunzChat that we were trending on Twitter, and everyone talking about #ClothDiapers that night knew about what we were doing. Over 20,000 people saw just two of our announcement posts on Facebook (without paying for promotion!) and that number is still growing.

We analyzed the FuzziBunz social media and web stats and chose just the right time to have a great conversation with their excited fans all over the world.

Catch up on what everyone said and watch the video everyone was talking about by visiting FuzziBunz.com/FuzziBunzChat.