How it all starts.

We've been doing this advertising and media game for a long time. We've been doing a lot of social media for our clients and decided it was time for us to have some fun on our own. You can see our work at calzone.com and know that we've been through a lot of evolution and revolution over time. It would just take way too much time to go into it all, but I'm sure some of it will come out as this dialogue progress.

The project I have on display here all started with my friend who loves dogs. She wanted a website and needed a logo. The Art Director immediately recommended "I Heart Dogs!" and we laughed. Then we (well, he) got to work.

There are 6 people in the family: mom, dad, 2 girls and 2 boys. Then there are the dogs, the other family member. It's a house and a home and the dogs are in their home, the kennel.

Get it? 7 stars for each of the family members! And, don't you think the "nk" with the "n" reversed looks like a home with a chimney?