Reputation Management

According to a survey described in the March 18 issue of ADWEEK, people are feeling the pressure to manage their reputation, on and offline.

Check out the article here.

The same goes for businesses. The internet has made the job of public relations and marketing so much more broad - some businesses have trouble even finding, much less understanding, the sources of public opinion and how to make them work for their company.

That's where Calzone comes in. We can help businesses find out what their market is saying about them, what people who aren't their market are saying about them, and why both of those are so. Then we help businesses use current resources and create their own content to manage their reputation online and offline, with their target market and the public as a whole.

We find that being proactive instead of reactive works best for many companies when it comes to reputation management. We're here to help.

See the infographic below in detail by clicking here.

Media Advisory: Luncheon and Media Event on November 10 for $1 Million Breeders' Futurity

Media Advisory

 Evangeline Downs Contact:

Steve Darbonne

(337) 594-3000

Steve.Darbonne@evangelinedowns.com

Media Contact:

Julie Calzone

(337) 235-2924 ext. 18

jcalzone@calzone.com

 Post Position Draw Luncheon and Media Event on November 10 for $1 Million Breeders' Futurity at Evangeline Downs Racetrack & Casino

(Opelousas, La.) - Evangeline Downs Racetrack & Casino will host a luncheon and media event to draw for post positions for the $1 Million Louisiana Quarter Horse Breeders' Futurity. The only Restricted Grade I $1,000,000 race will take place on Saturday, November 17, 2012.

Connections of the qualifiers for the Futurity Finals will be present along with members of the Louisiana Quarter Horse Breeders Association, the Louisiana Quarter Horse Association, racing staff from Evangeline Downs and local dignitaries and representatives.

The quarter horse industry is booming in Louisiana with some economic indicators showing an 83% increase post slots at the racetrack.

WHAT:

Post Position Draw Luncheon and Media Event for the $1 Million Breeders' Futurity, Invitational Breeders Stake and Evangeline Downs Derby

WHEN:

Saturday, November 10, 11:30am - 1pm

WHERE:

Silks Dining Room 3rd floor Clubhouse

Evangeline Down's Racetrack & Casino
2235 Creswell Lane Extension
Opelousas, LA 70570

RSVP:

Madison Barras: madison@calzone.com or call (337) 235-2924 ext. 12.

If you can't make it to Evangeline Downs for live racing, join us at BetLouisiana.com.

The site that supports Louisiana horsemen.

Must be 18 or older to wager. Must be 21 or older for the consumption of alcohol. Prices exclude tax and gratuity. Government issued photo ID required. Management reserves all rights.

Gustav.

We have a plan. We used the plan. We were never out of business. Our employees were moved to safe havens. The data, backed up in triplicate, was in three different cities and two states. Fortunately, we sustained only minor damage that is already repaired. We were back up and running one day after the hurricane hit.

Our plan also called for us to operate in our separate locations should we not be able to return. We want to encourage everyone and every business to have a plan. Once the emergency in on top of you, the stress makes it difficult to make decisions. Having a plan and someone in charge means you only have to follow the leader and follow the list of things to do.

Louisiana's Governor, Bobby Jindal, did a phenomenal job getting everyone out and is now getting everyone back. Our homebase was led by Mayor Joey Durel and LUS director, Terry Huval. They did a great job. Also, kudos to AT&T, our provider. We never lost service and our downed lines were up within an hour of making a phone call. It's amazing how the data and voice transmitted even with the lines on the ground.

Stay safe and stay prepared.

How it all starts.

We've been doing this advertising and media game for a long time. We've been doing a lot of social media for our clients and decided it was time for us to have some fun on our own. You can see our work at calzone.com and know that we've been through a lot of evolution and revolution over time. It would just take way too much time to go into it all, but I'm sure some of it will come out as this dialogue progress.

The project I have on display here all started with my friend who loves dogs. She wanted a website and needed a logo. The Art Director immediately recommended "I Heart Dogs!" and we laughed. Then we (well, he) got to work.

There are 6 people in the family: mom, dad, 2 girls and 2 boys. Then there are the dogs, the other family member. It's a house and a home and the dogs are in their home, the kennel.

Get it? 7 stars for each of the family members! And, don't you think the "nk" with the "n" reversed looks like a home with a chimney?