K.I.S.S.

Most of us know what K.I.S.S. means: Keep It Simple, Stupid.

That's something that we tell ourselves every day here at Calzone. We may do complicated code or multi-faceted campaigns, but our main goal is to keep everything simple. We don't want our clients or their audiences to get frustrated or confused. 

It's really not that hard to get people excited about a message. You just have to know what it is, who you're talking to, and how to KEEP IT SIMPLE. 

K.I.S.S. also means something else at the Calzone office: Keep It Super Silly.

Okay, I just made that up. We do like to laugh here, though. This video had us pressing replay over and over again. A couple of us cry-laughed. It's called "Work Hard, Nap Hard." We completely agree.
Hope you enjoy it!

A Message for our Sponsors and Restaurants

Now that the official campaign is over, we'd like to take a short pause to thank EVERYONE involved in making this campaign such a success. Our sponsors and our restaurants really stepped up their participation this year. We had a record number of promotions and giveaways and had SO MUCH FUN doing it!

We'd also like to thank all of the support staff that took everything complicated and made it simple. Interns, family, friends, and anyone else on your team that made something happen for you. This community got together and stood for our locally-owned restaurants in support of great service, delicious food, and good times. We think the campaign was a huge success. 

We're not done, though! The website and social media stay up and running all year long, just as your businesses do. We're here to help spread the word about how amazing you all are - so if you have something special going on, let us know! We'd be happy to share with our fans.

7,000 Facebook Fan Giveaway

Once we reach 7,000 fans on Facebook, we'll give away a World's Best Chicken Cooker from Bruce Foods! Visit our tab on Facebook - you have to Like our page to be able to enter. We'll draw at random from the entries we receive and contact the winner via the contact information provided. So get everyone you know to Like us on Facebook and you could win the Chicken Cooker!

Again, thank you all for an amazing campaign, once again! Let's encourage Acadiana to EatLafayette all year long. 

Allons manger!

The EatLafayette Team

Join us for Date Night at Evangeline Downs Racetrack & Casino

If you're looking for something to do on Friday night, join us at Evangeline Downs Racetrack & Casino for Date Night. Wine and dinner specials make an exciting night of racing that much more special.

Live racing begins at 5:40 p.m. every Friday throughout the racing season.

If you can't make it to Evangeline Downs for live racing, join us at BetLouisiana.com.

The site that supports Louisiana horsemen.

Must be 18 or older to wager. Must be 21 or older for the consumption of alcohol. Prices exclude tax and gratuity. Government issued photo ID required. Management reserves all rights.

EatLafayette. Fly Lafayette.

For Immediate Release

Media Contact:

Julie Calzone

337.235.2924 ext. 18

jcalzone@calzone.com

EatLafayette™. Fly Lafayette.

(Lafayette, La.) – In its eighth year, EatLafayette has engaged The New Fly Lafayette Club for a second year as a title sponsor. Sixty-one locally-owned restaurants are participants for the 2012 campaign that markets locally-owned restaurants in Acadiana. The campaign runs June 18 – August 15.

“We are delighted that The New Fly Lafayette Club has signed on as a title sponsor for a second year,” said Gerald Breaux, executive director for the Lafayette Convention and Visitors Commission (LCVC). “It is a mutually beneficial partnership that encourages support for all things that serve Lafayette.”

Rand McNally and USA Today’s Best of the Road campaign recognizes Lafayette as the Best Small Town for Food and a national Southern Living contest awarded it the Tastiest Town in the South. "Lafayette's distinct culinary identity as the capital of Cajun country, its spicy, sausage-laden roots and a new generation of locals devoted to preserving their heritage while putting a fresh spin on tradition have made it an incredibly satisfying place to eat," writes Senior Editor Paula Disbrowe in Southern Living Magazine.

The New Fly Lafayette Club launched last year as a way of thanking flyers for choosing the Lafayette Regional Airport as their departure and arrival airport. Members of The New Fly Lafayette Club enter to win rewards from the Club’s sponsors including free meals, services, Fly Lafayette Club merchandise, gift certificates, free parking and more. Winners are chosen each month from the members who fly through the airport.

Interested flyers can sign up to be a member of The New Fly Lafayette Club at the Lafayette Regional Airport or on the website, http://www.lftairport.com/.

“Stay tuned as more sponsors are announced for the 2012 campaign,” said Breaux. “It is an impressive lineup.”

For more information, contact the Lafayette Convention and Visitors Commission at 337.232.3737 or visit the EatLafayette website at http://www.eatlafayette.com.

About EatLafayette

What started as a conversation between two local businessmen in Lafayette, Louisiana has evolved into a successful promotions campaign that provides a unique opportunity for people to experience local cuisine in Lafayette. Charlie Goodson, owner of Charley G’s Seafood Grill, and Gerald Breaux, executive director of the Lafayette Convention and Visitors Commission got together in early 2005 to discuss how locally-owned restaurants could gain visibility in a market flooded with big-dollar franchise restaurant advertising.

The result of those conversations was a summer EatLafayette campaign that is now in its eighth year. EatLafayette is a two-month celebration showcasing the restaurants that make Acadiana culture so appetizing. This year’s campaign is a true success with 61 restaurants signed up to participate.

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