Friday, March 29, 2013

Monday, March 25, 2013

Reputation Management

According to a survey described in the March 18 issue of ADWEEK, people are feeling the pressure to manage their reputation, on and offline.

Check out the article here.

The same goes for businesses. The internet has made the job of public relations and marketing so much more broad - some businesses have trouble even finding, much less understanding, the sources of public opinion and how to make them work for their company.

That's where Calzone comes in. We can help businesses find out what their market is saying about them, what people who aren't their market are saying about them, and why both of those are so. Then we help businesses use current resources and create their own content to manage their reputation online and offline, with their target market and the public as a whole.

We find that being proactive instead of reactive works best for many companies when it comes to reputation management. We're here to help.

See the infographic below in detail by clicking here.

Wednesday, March 13, 2013

Live Web Events - #FuzziBunzChat

You may remember the last time we talked about marketing here - Calzone puts an emphasis on talking to the right people. Once you know the people who would be willing to buy your product or service, all you have to do is talk to them and close the sale.

But here's the thing: You have to speak their language. You have to go where they are. You have to make yourself known. If your market doesn't know about what you're up to or how you can help them, how are they supposed to know to buy your product over your competitor's?

That's why we tapped into live chat events on the web. These chats are most prevalent on Twitter, but can be found on other sites, as well. Monday night we created such a buzz about our #FuzziBunzChat that we were trending on Twitter, and everyone talking about #ClothDiapers that night knew about what we were doing. Over 20,000 people saw just two of our announcement posts on Facebook (without paying for promotion!) and that number is still growing.

We analyzed the FuzziBunz social media and web stats and chose just the right time to have a great conversation with their excited fans all over the world.

Catch up on what everyone said and watch the video everyone was talking about by visiting